The concept of using celebrities to promote brands and thereby increase brand recognition has been around for decades. Since the 1950’s, famous faces have endorsed everything from soap to cigarettes, with brands leveraging off Hollywood star power to associate themselves with greatness and ensure high visibility in the consumer market. Brand ambassadors are still an […]
Using brand ambassadors in the world of social media Read More »
The digital age has created a strange paradox. On the one hand, thanks to social media and communication apps such as WhatsApp and Snapchat, we are more connected than ever in real time and over global distances. On the other hand, technological advances mean that we’re getting closer and closer to a reality where we
The future of experiential marketing in a technology driven world Read More »
Building brand awareness can be difficult enough, especially so when the market is flooded with similar product offerings from other brands and advertisers competing for the same market. To create continuing brand loyalty, a marketing campaign is required that will to stand out to ensure sufficient brand recall. It’s simply not enough to devise and
Tips to increase brand awareness in a flooded market Read More »
One of the best ways to ensure that your brand connects with your target market is through brand activations and in-store promotions. From free samples handed out in shops, to events, expos and new product launches, giving consumers the opportunity to interact with and experience first-hand the benefits of your product is one of the
Connecting with consumers using brand ambassadors Read More »
Marketing to sophisticated retail buyers can be challenge, especially for marketers and business owners who are used to taking a more casual approach to reaching their audiences. It is difficult to know what exactly the sophisticated retail buyers are looking for and what their unique expectations will be. While getting it right can be mostly
How to market to the more sophisticated retail buyers of today Read More »
‘Engagement’ has been a marketing buzzword for a while now and it can often mean the difference between a successful business and a failure. Luckily, with the rise of experiential marketing (i.e. providing your customers and potential customers with an experience rather than simply bombarding them with brand-related advertising), engaging with your target audience is
The Multiple Roles of Experiential Marketing Read More »
Your product page is where the magic happens on your website – and it is the page that will convince the visitor whether or not to make a conversion. Knowing this, it makes sense to pay close attention to its layout and design, taking care to provide the potential customer with the information that he
Great product page design ideas to create a lasting impact Read More »
Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one
Engage with your customers in a meaningful way with brand activations Read More »
They say that laughter is the best medicine. Yet somewhere along the line, cultural perceptions of the ultimate personification of laughter – the clown – have become skewed. Consider urban legends and modern folklore depicting the ghoulish, even evil clown. Consider Stephen King’s cult classic, It. Does this represent what clowns are, and what they
Clowning around: Laughter as a brand experience Read More »
Who would have thought that coolers and ice chests would become a cultural phenomenon? Yet that is exactly what Yeti has become, thanks to experiential marketing tactics with enough scope to appeal to both outdoorsy types as well as urban professionals. The company’s revenue reached nearly $450 million last year – a fact that is
How clever marketing made Yeti Coolers a must-have brand experience Read More »
