According to GE Capital Retail Bank’s second annual Major Purchase Shopper Study, 81% of consumers go online before heading out to the store, up 20% from last year, and spend an average of 79 days gathering information before making a major purchase. “Thanks to social media, people spend a lot of their time researching products […]
How digital influencers can drive shopper marketing strategy Read More »
The warmer months are on their way back again, so now’s the perfect time to get your marketing strategy in line to successfully make the most of your summertime budget. Seeing as though spring and summer are when most people venture outdoors, whether it is to hit the mall for a shopping spree or to
Tips for Maximising Your Marketing in Summer Read More »
As a business owner, if you’re new to the marketing game, you will have probably heard plenty about both above the line and below the line marketing strategies and techniques. While both can certainly give your brand a hearty boost, if you want to get to know your audience on a more personal level and
Examples and Benefits of Below the Line Marketing Techniques Read More »
The digital arena is swiftly becoming the easiest and most efficient place in which to successfully interact with and get to know your target market. It provides you with opportunities to stand out without having to spend thousands of rands in the process. It provides you with the ability to enjoy real-time interactions with people
4 Ways to Make Digital Activations Work for You Read More »
While going digital is quickly becoming essential for all businesses who wish to make the most out of their marketing budgets, many business owners will be surprised to hear that there are still many BTL promotional techniques that it is still worthwhile to invest in. We look at five of the most valuable options below.
5 Below the Line Promotional Techniques That Still Get Results Read More »
As Richard Branson has emphasised countless times in the past, it’s not your clients who should come first! It is your employees! If your employees are happy, they will make the extra effort to see to it that your clients are too. With this in mind, here are Tradeway’s top tips for turning your employees
Top Tips for Turning Your Employees into Brand Advocates Read More »
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text] We live in a time where new technology is springing up every day – technology that has the power to alter the way in which you approach experiential marketing and create
Using Technology to Enhance Your Experiential Marketing Campaigns Read More »
It goes without saying that the brands that are recognisable are likely to conduct more successful experiential marketing campaigns. Why? Because they are already trusted and if they are lucky, beloved. Smaller businesses, as well as new businesses, need to work a little bit harder to achieve the same results! Here are our tips and
Breakout Tips: Experiential Marketing and The New Business Read More »
Up until now, it is safe to say that, when it comes to marketing, most brands have been focusing on appealing to Millennials and their needs, wants and expectations. The time has come for us all to turn our attention to the future and decide how we are going to go about marketing to Generation
Marketing to Generation Z Read More »
Trade shows present business owners and marketing professionals with the perfect opportunity to try out new experiential marketing techniques and approaches. If your trade show booth is eye-catching and impressive at first glance, not only can you expect your audience to come directly to you, but you will also up your chances of getting them
Tips for Making an Impact with Your Trade Show Booth Read More »
