Unlocking the Power of Equality: Bridging the Gender Data Gap in Consumer Goods and Services Marketing this Women’s Month.
The gender data gap is the lack of data on women and their experiences, leading to an incomplete understanding of their needs, preferences, and behaviours. This data gap is prevalent in various fields, including consumer goods marketing, where women’s voices and perspectives are underrepresented, and their buying power, overlooked. Redressing the gender data gap is […]
