July 2023

Bridging the Gender Data Gap for inclusive Shopper Marketing

Unlocking the Power of Equality: Bridging the Gender Data Gap in Consumer Goods and Services Marketing this Women’s Month.

The gender data gap is the lack of data on women and their experiences, leading to an incomplete understanding of their needs, preferences, and behaviours. This data gap is prevalent in various fields, including consumer goods marketing, where women’s voices and perspectives are underrepresented, and their buying power, overlooked. Redressing the gender data gap is …

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Shopper Marketing

Demystifying Shopper Marketing to Win Customers 

In today’s competitive consumer goods landscape, shopper marketing is crucial to your brand’s success. Shopper Marketing encompasses a wide range of strategies and tactics aimed at influencing consumer buyer behaviour, ultimately leading to increased conversions and brand equity.   But in a rapidly evolving retail landscape, what exactly is Shopper Marketing? How is it distinct …

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