Below-the-line marketing brand activations, brand activations, consumer goods, digital marketing, Experiential marketing, in-store promotions, Marketing, promotional marketing, Promotions company in South Africa, retail, services marketing, shopper marketing, shopper marketing agencies, Tradeway Promotions

Unlocking the Power of Promotional Trade Marketing: A Data-Driven Approach

Below the Line Marketing, Brand Activation, Consumer News, Digital Marketing, Experiential Marketing, Marketing Campaigns, Press Releases, Promotions Agencies /

In the age of TikTok, Instagram, Facebook (the list goes on and on…) digital channels often steal the spotlight and take priority. One strategy remains a cornerstone for influencing consumer behavior: promotional trade marketing.    According to a report by Event Marketing Institute (EMI), over 80% of consumers are more likely to purchase a product […]

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