General

Bridging the Gender Data Gap for inclusive Shopper Marketing

Unlocking the Power of Equality: Bridging the Gender Data Gap in Consumer Goods and Services Marketing this Women’s Month.

The gender data gap is the lack of data on women and their experiences, leading to an incomplete understanding of their needs, preferences, and behaviours. This data gap is prevalent in various fields, including consumer goods marketing, where women’s voices and perspectives are underrepresented, and their buying power, overlooked. Redressing the gender data gap is …

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Using social collaboration tools for a better customer experience

Whether or not a customer stays loyal to your brand, becomes a brand advocate, or moves to a competitor depends on many things, with customer experience being front and centre. While many companies are focusing on improving the experience that customers have at every touchpoint, not enough are paying attention to what happens after the …

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Christmas Creep

For many of us, Christmas bears special meaning, and some choose to enjoy the celebrations that it brings along with it, but for others, it is a time of gaining and reaping the benefits of driving sales before the actual season. Christmas creep can certainly give many shoppers the “creeps” and some may find it …

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Coca Cola’s New Marketing Concept – Is It A Blooper?

Marketing experts the world over have been racking their brains over Coca Cola’s most recent rebranding which seems to be against the best interests of its customers. Coca Cola has undoubtedly presented a myriad of highly effective advertising campaigns that have in the past, engaged with customers and helped them to form long lasting emotional …

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