June 2018

How hotels can differentiate themselves with experiential marketing

The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other hotels is by being able to articulate and communicate the experience that one would have at that hotel as opposed to another hotel. “There are degrees, aspects, and attributes of luxury that would be experienced …

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The difference between experiential marketing and experiential branding

Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience. “Experiential marketing gets brands out of the usual newspaper, online, …

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