Tradeway, Author at Tradeway

Activate the Power of Partnerships: How to Maximise Value with your Promotions Agencies.

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

By Andreas Smit | Executive Consultant and Executive Business Development Director…read more SUMMARY Productive channel partnerships (with promotions agencies and beyond) have the power to amplify results, and transform brands and careers. BUT average client-agency relationship tenures are getting shorter and don’t allow time-to-value. Understanding The Value Creation J-Curve and the link between Return-on-Investment and committed relationships […]

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7 Global FMCG Trends impacting FMCG locally – PLUS Trade Marketing Secrets to Boost Sales in 2023 and beyond!

Brand Activation, Consumer News, Experiential Marketing / Tradeway

Fast Moving Consumer Goods (FMCG) contributes R1 trillion to South Africa’s annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people, (or 16% of the country’s total formal labour force). But this robust sector isn’t immune from disruptive innovation and evolving consumer behaviour. Consumers are increasingly discerning and empowered, and the

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Omnichannel Shopper Marketing News: Retail Apocalypse? No way, SA!

Uncategorized, Below the Line Marketing, Brand Activation, Consumer News, Experiential Marketing, Promotions Agencies / Tradeway

Shopper Marketing in-store is key to effective integrated, omnichannel brand strategies. Buying online may be convenient, and it has seen significant growth with the Pandemic as the great accelerant, but most local shoppers still prefer hitting the malls with over 95% of retail sales in South Africa in 2022 taking place in physical channels. While consumers are

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Back to school is anything but cool

Creative / Tradeway

You’ve no sooner dressed the tree than the shops are advertising pencil cases, backpacks, and lunchbox treats. What gives?

As consumers navigate the rollercoaster ride of living alongside Covid-19, and while plans are still on for schools to open on schedule in January 2022* despite the looming threat of Omicron, 68% of financially hard-hit South Africans are dependent on competitive pricing, promotions and ‘deals’ to get their back-to-school shopping done, and many perceive these to correspond with festive season specials in the run-up to the end-of-year break.

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Webseries Launch!

Digital Marketing / Tradeway

Something has been brewing within the Tradeway studio… Tradeway is assisting in powering a completely independent web-series called “In Conversation with an Agency”. This series is available on all streaming platforms including Apple Podcast, Spotify, YouTube and Instagram. This series aims to gain and share a holistic and unbiased view of the industry. We will

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Effective Experiential Marketing for Four Types of Millennials

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

Experiential marketing has, until recently, recognised everyone born between the years 1980 and 2004 under the banner, “Millennials”, and treated them largely as a homogenous collective. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected

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Experiential Marketing for Unique South African Millennials

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation. Traditional marketing campaigns aren’t effective for this kind of outlook.

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How hotels can differentiate themselves with experiential marketing

Experiential Marketing / Tradeway

The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other hotels is by being able to articulate and communicate the experience that one would have at that hotel as opposed to another hotel. “There are degrees, aspects, and attributes of luxury that would be experienced

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The difference between experiential marketing and experiential branding

Experiential Marketing / Tradeway

Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience. “Experiential marketing gets brands out of the usual newspaper, online,

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Employing the senses in experiential marketing

Experiential Marketing / Tradeway

Taste and smell are the only two senses connected to the limbic system of the brain, the part of the brain that is responsible for emotion and memory. If you really think about it, advertising and marketing is all about affecting people’s emotions and creating memories. Essentially, we want to affect consumers’ emotions by creating

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