change to Staedler

Tradeway drives switching at shelf

Tradeway, executed a back-to-school campaign that drove switching to Staedtler. Staedtler is one of the world’s leading manufacturers and suppliers of writing, colouring, drawing and creative products. The Challenge The retail channel has become an increasingly important channel during the back-to-school period. Time-pressed moms and dads find it convenient that there is a one-stop destination …

Tradeway drives switching at shelf Read More »