October 2017

Customer experience trends to start implementing

Customer experience trends continue to evolve along with technology and social media. Here are a few customer experience trends that your brand should start implementing today.   Be cheeky on social media Too many South African brands are focused on being very professional and uptight in their communications. While this might be useful in media …

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experiential marketing

Retailers need to keep an eye on these festive season trends

Criteo recently launched a whitepaper entitled 2017 An Enlightened Festive Season, highlighting some trends that retailers should keep an eye on. According to Criteo, more people will choose to shop online and technology will continue to change how people shop. Omnichannel experiences The growth in online shopping means that retailers need to focus on providing …

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Experiential Marketing

Questions to ask an experiential marketing company

Experiential marketing is a great way to create an emotional connection with your target audience. Whether you’re considering a pop-up event with virtual reality or smaller product sampling initiatives, it can quickly become a lot of work – which is why many people turn to experiential marketing companies to get the job done. “There are …

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