Marketing that creates an engaging platform for consumers to interact with a brand is an exciting way to connect with your target market. From in-store promotions to brand activations, experiential marketing is undoubtedly one of the best ways to promote brand awareness. While planning an immersive brand experience can certainly get the creative juices flowing, […]
The do’s and don’ts of experiential marketing Read More »
The pop-up shop phenomenon is quite new to the South African market, yet it is one that is growing in popularity. It’s experiential marketing at its best – giving brands a unique opportunity to showcase themselves while allowing consumers a fully immersive brand experience. What’s more, organising a pop-up event is fantastic for brand activations,
Creative pop-ups for engaging experiential marketing Read More »
For many of us, Christmas bears special meaning, and some choose to enjoy the celebrations that it brings along with it, but for others, it is a time of gaining and reaping the benefits of driving sales before the actual season. Christmas creep can certainly give many shoppers the “creeps” and some may find it
As the person who has the most regular contact with clients, it could be said that an account manager has one of the most important roles in a marketing agency when it comes to maintaining client relationships. While this is essentially true, one of the issues faced in many agencies today is that account managers
Account managers: do you lead, or manage? Read More »
When one thinks of an event in terms of experiential marketing, what immediately springs to mind is an enjoyable, interactive experience that results in positive feelings and emotions in the minds of consumers. Sometimes, however, there is a requirement to connect consumers with not-so-pleasant experiences, to trigger a reaction that is needed to achieve a
How UNICEF is using VR in experiential marketing to enhance fundraising events Read More »
Anyone who’s been in marketing for any length of time knows that building a strong brand is more than just about selling products. It’s about creating an experience that consumers can relate to. In short, it’s about nostalgia. This is what generates brand loyalty, leading consumers to choose one brand over another with little regard
Using nostalgia to enhance experiential marketing Read More »
Have you ever thought about including augmented reality (AR) in your marketing strategy? Do you even know what augmented reality is? By definition, augmented reality (or AR as most people call it) involves technology superimposing computer generated images on a user’s view of the actual world. The result is a composite view. Or a view
How Augmented Reality is Changing Things for Top Brands Read More »
If you have been caught up in the sudden wave of hysteria that seems to be sweeping retail stores regarding online shopping that is destroying the market for brick and mortar businesses – there’s hope. Nordstrom Inc. (one of the largest luxury department stores in the USA) has proven that department stores are not dead
Nordstrom Inc. Provides Some Hope and Peace of Mind for Brick & Mortar Stores Read More »
Are your marketing strategy and in-store experience enough to keep your customers coming back for more? If you have read the recent news articles that Walmart is suffering when it comes to sales at many of its stores and is turning to a better online presence to fix the problem, you may start to worry
Walmart Closes 269 Stores & Revamps Online Presence Read More »
In recent news this year, you might have noticed that Macy’s, the ever popular retail store, is closing its doors at 100 of its locations – this as a result of sales figures dwindling! 100 stores make up 15% of Macy’s outlets, which has come as a shock to many. According to the New York
Drop in Sales Causes Macy’s to Lose 100 Stores! What Went Wrong? Read More »
