Food festivals are popping up in many countries across the globe. Consumers are more interested in craft food and beverages, and many companies are capitalising on these events to market their products to consumers. A whisky brand called Glenlivet wanted to showcase their flavours in a way that would appeal to both whisky newcomers and […]
Whisky brand taking over food festivals Read More »
Clothing brand giant H&M has partnered with the popular Coachella music festival many times. Each year, music festival-goers are excited to see what H&M will offer next. This type of hype goes a long way in helping the brand create awareness about their products and what they have to offer. Being one of the biggest
H&M boosts brand equity with VR at Coachella Read More »
Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village music festival and the Outside Lands festival in San Fransisco to increase awareness about and affinity towards the products. The Outside Lands live music event
Google & other brands appealing to millennials at music festivals Read More »
Customer experience trends continue to evolve along with technology and social media. Here are a few customer experience trends that your brand should start implementing today. Be cheeky on social media Too many South African brands are focused on being very professional and uptight in their communications. While this might be useful in media
Customer experience trends to start implementing Read More »
Criteo recently launched a whitepaper entitled 2017 An Enlightened Festive Season, highlighting some trends that retailers should keep an eye on. According to Criteo, more people will choose to shop online and technology will continue to change how people shop. Omnichannel experiences The growth in online shopping means that retailers need to focus on providing
Retailers need to keep an eye on these festive season trends Read More »
Experiential marketing is a great way to create an emotional connection with your target audience. Whether you’re considering a pop-up event with virtual reality or smaller product sampling initiatives, it can quickly become a lot of work – which is why many people turn to experiential marketing companies to get the job done. “There are
Questions to ask an experiential marketing company Read More »
Thanks to the internet, social media, email, and smartphones, brands have more access to their target audiences than ever before. But why is it still so hard to actually engage with consumers and potential consumers? Instead of selling products, it might be in a brand’s best interest to sell experiences instead. “Experiential marketing is a
Sell experiences, not products Read More »
When you consider the most memorable experiential marketing campaigns, most of them inevitably belong to big brands. Experiential marketing isn’t just for the top guns, however. Instead of focusing on promotional materials, small businesses should be using experiential marketing campaigns to connect with their customers on an emotional level. Here are just a few reasons
Why small businesses should consider experiential marketing Read More »
Gone are the days when you could neatly segment your customer base into ‘online shoppers’ and ‘offline shoppers’. Today, brands need to focus on providing a seamless customer experience. The first place to start is to understand where your customer is at during each touchpoint with your brand. Gaining a deep understanding of their needs,
The future of shopper marketing Read More »
Whether or not a customer stays loyal to your brand, becomes a brand advocate, or moves to a competitor depends on many things, with customer experience being front and centre. While many companies are focusing on improving the experience that customers have at every touchpoint, not enough are paying attention to what happens after the
Using social collaboration tools for a better customer experience Read More »
