Marketing to sophisticated retail buyers can be challenge, especially for marketers and business owners who are used to taking a more casual approach to reaching their audiences. It is difficult to know what exactly the sophisticated retail buyers are looking for and what their unique expectations will be. While getting it right can be mostly […]
How to market to the more sophisticated retail buyers of today Read More »
‘Engagement’ has been a marketing buzzword for a while now and it can often mean the difference between a successful business and a failure. Luckily, with the rise of experiential marketing (i.e. providing your customers and potential customers with an experience rather than simply bombarding them with brand-related advertising), engaging with your target audience is
The Multiple Roles of Experiential Marketing Read More »
Your product page is where the magic happens on your website – and it is the page that will convince the visitor whether or not to make a conversion. Knowing this, it makes sense to pay close attention to its layout and design, taking care to provide the potential customer with the information that he
Great product page design ideas to create a lasting impact Read More »
Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one
Engage with your customers in a meaningful way with brand activations Read More »
