Give Them a Reason!
It isn’t exactly ethical to create content and then simply expect your employees to share it on their personal social media profiles or to talk about it in their daily lives. You should give them a reason to WANT to do so! A good place to start is by hosting company social events, such as team-building get-togethers or employee ‘awards’. Everyone can get dressed up and take plenty of photos. If you get it right, they are likely to be sharing and talking about the brand on social media without you even having to request it! Just like when it comes to experiential marketing and your clients, if you provide your employees with an engaging experience, suited to their wants, needs and expectations, they will do exactly that: engage.
Do Your Research on Employee Advocacy Tools
There are so many helpful tools available out there that have the potential to aid you on your mission. Excellent examples include, but are not limited to, LinkedIn Elevate (allows for effortless sharing of curated content), DrumUp, Brand Amper and Dynamic Signal. The great news is that most these tools are free to use.
Focus on Developing a Strong Company Culture
This is about more than simply creating a stand-out identity and mission for your brand. It is about integrating employees into that identity and mission or, better yet, allowing them to play a role in creating, or reimagining, it! Along with this, it is also about adjusting your policies and procedures to suit the needs of your employees. For example, having an ‘open door’ policy when it comes to employees discussing their workplace challenges or communicating a personal goal of theirs and doing your best remedy the problem or make their lives easier in some way. If you go the extra mile to show your employees that you do care, they will have already been converted into your biggest brand advocates!
The key is to provide your employees with a satisfying experience – just like you would in terms of experiential marketing and your clients. The focus should be on that and only that – the rest should follow naturally!
Do you need assistance when it comes to experiential marketing and your brand? Tradeway is the Activation Agency in South Africa that you can count on to lend a hand. With many years of experience in experiential marketing, activations and field marketing, we’ve got what it takes to assist! Get in touch with us today to learn more.