FMCG Trade Marketing

7 Global FMCG Trends impacting FMCG locally – PLUS Trade Marketing Secrets to Boost Sales in 2023 and beyond!

Fast Moving Consumer Goods (FMCG) contributes R1 trillion to South Africa’s annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people, (or 16% of the country’s total formal labour force). But this robust sector isn’t immune from disruptive innovation and evolving consumer behaviour. Consumers are increasingly discerning and empowered, and the …

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