March 2023

Leading Data-Driven Promotional Marketing

Data-Led Promotional Marketing | The Case for Trade Marketing Management Software for Campaign and Channel Optimisation

Promotional trade marketing allows brands to influence consumers at point-of-sale where intent to purchase is greatest. But the store universe is diverse and volatile. To maximise return on investment in this channel demands data-led activity. Real-time, instore actionable insight can be leveraged to optimise campaigns, and beyond that – to inform holistic, integrated brand strategies that …

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Alcohol Consumer Trends for Promotional Marketing

Alcohol Consumption Trends Moving the Market | How to Create Connected Consumers with Responsive Promotional Marketing.

Between flavour exploration, an explosion of independent and craft brands, premiumisation, and health-conscious options, consumers of alcohol are spoilt for choice. Understanding what motivates consumers at point of sale – in-store, online or on consumption – is key to building effective promotional marketing strategies in an increasingly competitive market. Leveraging the expertise of an experienced …

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