March, 2023 - Tradeway

Data-Led Promotional Marketing | The Case for Trade Marketing Management Software for Campaign and Channel Optimisation

Below the Line Marketing, Brand Activation, Experiential Marketing, Marketing Campaigns, Promotions Agencies / Alexis Kitchen

Promotional trade marketing allows brands to influence consumers at point-of-sale where intent to purchase is greatest. But the store universe is diverse and volatile. To maximise return on investment in this channel demands data-led activity. Real-time, instore actionable insight can be leveraged to optimise campaigns, and beyond that – to inform holistic, integrated brand strategies that […]

Data-Led Promotional Marketing | The Case for Trade Marketing Management Software for Campaign and Channel Optimisation Read More »

Alcohol Consumption Trends Moving the Market | How to Create Connected Consumers with Responsive Promotional Marketing.

Alcohol, Below the Line Marketing, Brand Activation, Consumer News, Experiential Marketing, Promotions Agencies / Alexis Kitchen

Between flavour exploration, an explosion of independent and craft brands, premiumisation, and health-conscious options, consumers of alcohol are spoilt for choice. Understanding what motivates consumers at point of sale – in-store, online or on consumption – is key to building effective promotional marketing strategies in an increasingly competitive market. Leveraging the expertise of an experienced

Alcohol Consumption Trends Moving the Market | How to Create Connected Consumers with Responsive Promotional Marketing. Read More »

March 2023

Data-Led Promotional Marketing | The Case for Trade Marketing Management Software for Campaign and Channel Optimisation

Alcohol Consumption Trends Moving the Market | How to Create Connected Consumers with Responsive Promotional Marketing.