3 – 4 minutes read Love This ❤ Okay, let’s set the scene here. Imagine you’re walking through your local mall, and someone asks for a moment of your time. You’re in a hurry, but the allure of getting something for “free” makes you pause—maybe you end up leaving with a toothpick tester, […]
3-4 minutes read Love This ❤ With over 46% of the South African population making up the Gen Z generation (12-27 years old), it is key brands know exactly how to effectively build efficacy, trust and affiliation within this audience. What makes them pull out their phones more than Tik Tok, their latest Instagram story
Captivating Gen Z: The Power of Experiential Marketing Read More »
3-4 minutes read Love This ❤ Winter isn’t just for fan heaters, electric blankets, and Woollies Chuckles hot-chocolate; it’s a season where: 1. Consumers are more likely to seek indoor activities and events, providing brands with a captive audience. 2. Winter-themed promotions and events resonate well with the seasonal mood, providing an opportunity for brands to
In the age of TikTok, Instagram, Facebook (the list goes on and on…) digital channels often steal the spotlight and take priority. One strategy remains a cornerstone for influencing consumer behavior: promotional trade marketing. According to a report by Event Marketing Institute (EMI), over 80% of consumers are more likely to purchase a product
Unlocking the Power of Promotional Trade Marketing: A Data-Driven Approach Read More »
Introduction In today’s economic climate, marked by rising inflation and heightened price sensitivity, the battle for consumer attention and loyalty has intensified. Brands are seeking innovative ways to break through the noise, especially in competitive consumer markets. And in the wake of the democratisation of generative Ai, innovation and ideas abound. But (Ai)deas are
Key Consumer Trends to Maximise Consumer Marketing Results in 2024. South African’s are notoriously resilient. And 2023 proved yet another test of our resilience. Not least because of a cost-of-living crisis characterised by soaring consumer goods prices. While not uniquely South African, a persistent energy crisis added insult to injury. In 2023, the number of
Consumer Marketing in 2024 | How to win customers and influence consumers. Read More »
Introduction In today’s competitive consumer goods landscape, shopper marketing is crucial to your brand’s success. Shopper Marketing encompasses a wide range of strategies and tactics aimed at influencing consumer buyer behaviour, ultimately leading to increased conversions and brand equity. But in a rapidly evolving retail landscape, what exactly is Shopper Marketing? How is it distinct
Demystifying Shopper Marketing to Win Customers Read More »
Introduction Black Friday signals the beginning of the festive season frenzy. In the world of retail and consumer goods, that means one thing—opportunity. And not just any opportunity. It’s the kind of seismic moment that can make or break annual targets. Last year, FNB reported that its customers alone spent a record R3 billion on Black Friday,
Festive Season Frenzy: How to Activate Brand Awareness this Black Friday and Beyond Read More »
Introduction In an era defined by digital advancements and technological convergence, marketing is evolving at an unprecedented pace. However, no force is as transformative as Artificial Intelligence (AI). Whether you’re aware of it or not, AI has long been part of our everyday experiences. From facial recognition for secure smartphone access, to sophisticated voice-activated assistants
Introduction: The Season of Opportunities Spring is in the air and all good brand managers know that the ensuing summer heat brings more than just the fragrance of flowers — it marks the lead-up to peak trading season for consumer goods brands. To maximise peak performance, you must break through the noise of competitive markets
Master Peak Season with Experiential Events: The Ultimate Guide for Brand Managers. Read More »
