Brand Activation

Branded merchandise is more than just a freebie. It serves as a tangible reminder of a brand's presence and can be a powerful tool for fostering a connection with consumers.

Crafting Memorable Experiences: Effective Branded Merchandise Strategies for Events & In-Store Activations

3 – 4 minutes read Love This ❤ Okay, let’s set the scene here.     Imagine you’re walking through your local mall, and someone asks for a moment of your time. You’re in a hurry, but the allure of getting something for “free” makes you pause—maybe you end up leaving with a toothpick tester, […]

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Tradeway-Promotions-JACK DANIEL’S & COCA-COLA #BORNREADY EVENT!

Tradeway Crafts an Immersive Experience for the Jack Daniel’s & Coca-Cola #BornReady Event!

3-4 minutes read Love This ❤ Two weeks ago Tradeway had the opportunity to create an exceptional experience for The Coca–Cola Company with the launch of Jack Daniel’s and Coca-Cola Alcoholic Ready-To-Drink (ARTD) spirit cooler in South Africa.   In order to stand out in today’s competitive market, brands need to create memorable experiences for

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BTL-Marketing-Campaigns Tradeway Promotions

Captivating Gen Z: The Power of Experiential Marketing

3-4 minutes read Love This ❤ With over 46% of the South African population making up the Gen Z generation (12-27 years old), it is key brands know exactly how to effectively build efficacy, trust and affiliation within this audience. What makes them pull out their phones more than Tik Tok, their latest Instagram story

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Below-the-line marketing brand activations, brand activations, consumer goods, digital marketing, Experiential marketing, in-store promotions, Marketing, promotional marketing, Promotions company in South Africa, retail, services marketing, shopper marketing, shopper marketing agencies, Tradeway Promotions

Heat Up Your Brand This Winter: Successful Below-the-Line Marketing Campaigns to Inspire Your Next Move

3-4 minutes read Love This ❤ Winter isn’t just for fan heaters, electric blankets, and Woollies Chuckles hot-chocolate; it’s a season where:  1. Consumers are more likely to seek indoor activities and events, providing brands with a captive audience.    2. Winter-themed promotions and events resonate well with the seasonal mood, providing an opportunity for brands to

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Below-the-line marketing brand activations, brand activations, consumer goods, digital marketing, Experiential marketing, in-store promotions, Marketing, promotional marketing, Promotions company in South Africa, retail, services marketing, shopper marketing, shopper marketing agencies, Tradeway Promotions

Unlocking the Power of Promotional Trade Marketing: A Data-Driven Approach

In the age of TikTok, Instagram, Facebook (the list goes on and on…) digital channels often steal the spotlight and take priority. One strategy remains a cornerstone for influencing consumer behavior: promotional trade marketing.    According to a report by Event Marketing Institute (EMI), over 80% of consumers are more likely to purchase a product

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Below-the-line marketing brand activations, brand activations, consumer goods, digital marketing, Experiential marketing, in-store promotions, Marketing, promotional marketing, Promotions company in South Africa, retail, services marketing, shopper marketing, shopper marketing agencies, Tradeway Promotions

Beyond Ai-deas: The Importance of Data-Led Brand Activation for Lasting Consumer Loyalty, Trust and Advocacy. 

Introduction In today’s economic climate, marked by rising inflation and heightened price sensitivity, the battle for consumer attention and loyalty has intensified. Brands are seeking innovative ways to break through the noise, especially in competitive consumer markets.     And in the wake of the democratisation of generative Ai, innovation and ideas abound. But (Ai)deas are

Beyond Ai-deas: The Importance of Data-Led Brand Activation for Lasting Consumer Loyalty, Trust and Advocacy.  Read More »

Below-the-line marketing brand activations, brand activations, consumer goods, digital marketing, Experiential marketing, in-store promotions, Marketing, promotional marketing, Promotions company in South Africa, retail, services marketing, shopper marketing, shopper marketing agencies, Tradeway Promotions

Consumer Marketing in 2024 | How to win customers and influence consumers.

Key Consumer Trends to Maximise Consumer Marketing Results in 2024. South African’s are notoriously resilient. And 2023 proved yet another test of our resilience. Not least because of a cost-of-living crisis characterised by soaring consumer goods prices. While not uniquely South African, a persistent energy crisis added insult to injury. In 2023, the number of

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Below-the-line marketing brand activations, brand activations, consumer goods, digital marketing, Experiential marketing, in-store promotions, Marketing, promotional marketing, Promotions company in South Africa, retail, services marketing, shopper marketing, shopper marketing agencies, Tradeway Promotions

Demystifying Shopper Marketing to Win Customers 

Introduction In today’s competitive consumer goods landscape, shopper marketing is crucial to your brand’s success. Shopper Marketing encompasses a wide range of strategies and tactics aimed at influencing consumer buyer behaviour, ultimately leading to increased conversions and brand equity.  But in a rapidly evolving retail landscape, what exactly is Shopper Marketing? How is it distinct

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Tradeway Promotions Welcomes Creative Giant, David Tshabalala, as Head of Design

Johannesburg, South Africa – In a significant move to strengthen our creative leadership, we have appointed David Tshabalala as Head of Design. Celebrated as an influential thought leader and a beacon of creativity, David, also known by his artistic moniker Slaying Goliath, is set to steer Tradeway’s design vision into the future. David brings a wealth of

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Below-the-line marketing brand activations, brand activations, consumer goods, digital marketing, Experiential marketing, in-store promotions, Marketing, promotional marketing, Promotions company in South Africa, retail, services marketing, shopper marketing, shopper marketing agencies, Tradeway Promotions

Festive Season Frenzy: How to Activate Brand Awareness this Black Friday and Beyond 

Introduction Black Friday signals the beginning of the festive season frenzy. In the world of retail and consumer goods, that means one thing—opportunity. And not just any opportunity. It’s the kind of seismic moment that can make or break annual targets. Last year, FNB reported that its customers alone spent a record R3 billion on Black Friday,

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