How promotional marketing unlocks youth employment potential

Unlocking South Africa’s Potential: How Promotional Marketing Ignites South African Youth Careers through Part-Time Work.

Introduction: There seems little to celebrate this Youth Month. According to StatsSA’s Quarterly Labour Force Survey (QLFS) released last month, youth unemployment increased to 46.5% in the first quarter of 2023 (13.6% higher than the national average).    This would only be a sad inditement if it weren’t for the fact that almost two thirds (62.1%) of …

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