July 2018

Experiential Marketing for Millennials

Effective Experiential Marketing for Four Types of Millennials

Experiential marketing has, until recently, recognised everyone born between the years 1980 and 2004 under the banner, “Millennials”, and treated them largely as a homogenous collective. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected …

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Experiential Marketing for South African Millennials

Experiential Marketing for Unique South African Millennials

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation. Traditional marketing campaigns aren’t effective for this kind of outlook. …

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