May 2023

below the line marketing the consumers hero

Below-the-Line Marketing: 5 Superpowers to Becoming the Consumer’s Hero

Introduction On the 29th of March, our own Andreas Smit featured as guest lecturer for the University of Pretoria’s BCom Honours (Marketing Management) students. Andreas is a sales and marketing specialist with over 15 years’ experience in trade marketing spanning corporate, agency and as an independent consultant. A lifelong learner, Andreas has a BCom Honours degree in …

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Experiential Marketing to Bridge Digital Divides

Bridging the Digital Divide: The Role of Experiential Marketing in Retail Banking Digital Adoption.

INTRODUCTION In a rapidly advancing world, bridging the digital divide is a critical priority, especially in South Africa, where access to technology and digital resources remains uneven. As the adoption of digital services becomes increasingly vital for financial inclusion, experiential marketing emerges as a powerful tool to bridge the gap. In this post, we explore …

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below-the-line marketing

Summer Brands are Made in Winter: The Importance of Below-the-Line Marketing in Winter

It’s reported that consumers are bombarded with up to 10,000 marketing messages per day. Competing for their attention amidst the noise is one of the biggest challenges facing brand and marketing managers today. Rather than ‘shouting the loudest, finding ‘quiet’ marketing periods can present sizable opportunities to maximise market share for brands willing to question …

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