February 2016

Brand activation strategies: what it is and why you need it

For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals. Brand activation is the process of increasing awareness and engagement …

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Consider “woke Twitter” before you launch your next ad campaign

If you use social media, then you’re probably aware of how quickly ad campaigns can get ripped to shreds on Twitter. Even if you’ve seen the ad and didn’t really think anything of it, the opinions of influencers and critical eyes on Twitter can change your idea about the campaign in an instant. “Woke Twitter” …

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