Marketing experts the world over have been racking their brains over Coca Cola’s most recent rebranding which seems to be against the best interests of its customers. Coca Cola has undoubtedly presented a myriad of highly effective advertising campaigns that have in the past, engaged with customers and helped them to form long lasting emotional […]
Coca Cola’s New Marketing Concept – Is It A Blooper? Read More »
You will hear it time and again…The modern consumer wants to connect with their favourite brand. They want to form real connections and it is these connections that guarantee sales and long term loyalty. As a result, virtual reality in the form of experiential marketing has fast become the marketing method of choice for many
How Virtual Reality is Redefining Marketing Read More »
In-store sampling is one of the best ways to draw attention to your brand. People love free stuff and it’s no wonder why leading brands continue to invest in sampling campaigns. Six years ago, a man from Minnesota was arrested after he overstepped the boundaries of free-sampling practices. According to Supervalu grocery store, which later
Sampling: why people love free stuff Read More »
In the past, companies could shape their brands and influence customers’ perceptions of what they have to offer. Today, review sites like Trip Advisor and Yelp mean that brands have even less of a fighting chance when it comes to crafting their own brand because their customers are doing it for them. People trust online
How to use experiential marketing Read More »
The big brands of today are focusing on customer retention and repeat sales. Being able to connect with your customers and get them to make repeat purchases is also becoming easier thanks to the Internet of Things and a specific appliance that virtually every household already possesses – a refrigerator. Samsung has recently launched a
The internet of things and smart fridges Read More »
The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition
The big challenge for CEO and executives Read More »
Brand activation strategies can include everything from immersive storytelling and virtual reality to experiential marketing campaigns. In some instances, however, co-branding is definitely the way to go. What makes co-branding a compelling idea is the fact that it’s usually very memorable, unique and it pairs together two brands that are targeting the same niche group
When co-branding is a great idea for your brand activation campaign Read More »
When setting up a new business, the main focus is to build relationships with clients that could eventually lead to sales. However, as a business owner you need to have an idea of the type of decision makers that are present in an organisation. In most cases, the sales process will need their approval especially
Clients who can derail the business process Read More »
For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals. Brand activation is the process of increasing awareness and engagement
Brand activation strategies: what it is and why you need it Read More »
Appealing to people who don’t have a lot of disposable income is a tricky thing to do. Many times, clients don’t really understand their needs, fears and challenges, which can make their marketing efforts exceptionally difficult. If you are doing business in Africa, then chances are that one of your company’s buyer personas is the
Targeting the low income market Read More »
