In the past, companies could shape their brands and influence customers’ perceptions of what they have to offer. Today, review sites like Trip Advisor and Yelp mean that brands have even less of a fighting chance when it comes to crafting their own brand because their customers are doing it for them. People trust online reviews just as much as they will trust a recommendation from a trusted friend, which means that brands have to work even harder to win clients over.
Experiential marketing is a way to bring emotion back into the sales funnel and to impact a customer’s perception of your brand. Here are a few ways to incorporate experiential marketing into your campaigns:
Want to get your product under the eyes of your target audience? Then give away samples. This marketing tactic works for existing products as well as new products and it’s a powerful way to boost or even change your brand’s image.
Show what you have to offer
Hospitality brands, for example, can’t always bring their luxury lodges and destination holidays to their customers. If you operate in this industry, you need to find new ways for your customers to experience what you have to offer. Think of virtual reality, video tours and other snapshots that can give potential customers an idea of the experience they can expect from you.