The big brands of today are focusing on customer retention and repeat sales. Being able to connect with your customers and get them to make repeat purchases is also becoming easier thanks to the Internet of Things and a specific appliance that virtually every household already possesses – a refrigerator. Samsung has recently launched a […]
The internet of things and smart fridges Read More »
The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition
The big challenge for CEO and executives Read More »
Brand activation strategies can include everything from immersive storytelling and virtual reality to experiential marketing campaigns. In some instances, however, co-branding is definitely the way to go. What makes co-branding a compelling idea is the fact that it’s usually very memorable, unique and it pairs together two brands that are targeting the same niche group
When co-branding is a great idea for your brand activation campaign Read More »
When setting up a new business, the main focus is to build relationships with clients that could eventually lead to sales. However, as a business owner you need to have an idea of the type of decision makers that are present in an organisation. In most cases, the sales process will need their approval especially
Clients who can derail the business process Read More »
For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals. Brand activation is the process of increasing awareness and engagement
Brand activation strategies: what it is and why you need it Read More »
Appealing to people who don’t have a lot of disposable income is a tricky thing to do. Many times, clients don’t really understand their needs, fears and challenges, which can make their marketing efforts exceptionally difficult. If you are doing business in Africa, then chances are that one of your company’s buyer personas is the
Targeting the low income market Read More »
If you use social media, then you’re probably aware of how quickly ad campaigns can get ripped to shreds on Twitter. Even if you’ve seen the ad and didn’t really think anything of it, the opinions of influencers and critical eyes on Twitter can change your idea about the campaign in an instant. “Woke Twitter”
Consider “woke Twitter” before you launch your next ad campaign Read More »
How much thought do you give to who is on the frontline of your business representing your brand and products? When it comes to marketing and selling, charisma sells and it just takes a look at some of the world’s leaders to realise that those with a charismatic approach are followed. Take for example Steve
Sell Your Brand and Product with Charisma Read More »
At Tradeway, we’re always on the lookout for new experiential marketing campaign ideas. Some brands have a knack at getting these types of campaigns right and we’ve rounded up some of the most successful ones that were done recently: A beer dispensing Christmas tree Carlsberg beer isn’t new to the experiential marketing scene. In the
Some of the best Christmas experiential marketing campaigns Read More »
If you’re in advertising or make use of an online marketing campaign, then there’s a big chance that you are sending out emails to your existing client base. It often happens that people opt in to receive emails from companies that they’ve done business with, but they technically don’t want to receive emails from you.
Why you should unsubscribe people from your email list Read More »
