Brand activation strategies: what it is and why you need it

brand activationFor many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals.

Brand activation is the process of increasing awareness and engagement with your brand through a well thought-out, actionable and measurable strategy. If there are still a lot of people who don’t know who you are and what you have to offer, then brand activations could be the way to go. If you’ve already been in business for a number of years but have made a few changes to your product and services offering (but nobody really noticed), then brand activation strategies are also something that you should consider.

Take your brand to the next level

At Tradeway, we’ve seen many companies take their brands from one state to a better one through the process of brand activation. Through experiential marketing, sampling campaigns, road shows and in-store campaigns, among others, you will be able to boost the awareness as well as the engagement of your brand.

To find out more about brand activation, contact us today.