Your product page is where the magic happens on your website – and it is the page that will convince the visitor whether or not to make a conversion. Knowing this, it makes sense to pay close attention to its layout and design, taking care to provide the potential customer with the information that he […]
Great product page design ideas to create a lasting impact Read More »
Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one
Engage with your customers in a meaningful way with brand activations Read More »
They say that laughter is the best medicine. Yet somewhere along the line, cultural perceptions of the ultimate personification of laughter – the clown – have become skewed. Consider urban legends and modern folklore depicting the ghoulish, even evil clown. Consider Stephen King’s cult classic, It. Does this represent what clowns are, and what they
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Who would have thought that coolers and ice chests would become a cultural phenomenon? Yet that is exactly what Yeti has become, thanks to experiential marketing tactics with enough scope to appeal to both outdoorsy types as well as urban professionals. The company’s revenue reached nearly $450 million last year – a fact that is
How clever marketing made Yeti Coolers a must-have brand experience Read More »
Marketing that creates an engaging platform for consumers to interact with a brand is an exciting way to connect with your target market. From in-store promotions to brand activations, experiential marketing is undoubtedly one of the best ways to promote brand awareness. While planning an immersive brand experience can certainly get the creative juices flowing,
The do’s and don’ts of experiential marketing Read More »
The pop-up shop phenomenon is quite new to the South African market, yet it is one that is growing in popularity. It’s experiential marketing at its best – giving brands a unique opportunity to showcase themselves while allowing consumers a fully immersive brand experience. What’s more, organising a pop-up event is fantastic for brand activations,
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For many of us, Christmas bears special meaning, and some choose to enjoy the celebrations that it brings along with it, but for others, it is a time of gaining and reaping the benefits of driving sales before the actual season. Christmas creep can certainly give many shoppers the “creeps” and some may find it
As the person who has the most regular contact with clients, it could be said that an account manager has one of the most important roles in a marketing agency when it comes to maintaining client relationships. While this is essentially true, one of the issues faced in many agencies today is that account managers
Account managers: do you lead, or manage? Read More »
When one thinks of an event in terms of experiential marketing, what immediately springs to mind is an enjoyable, interactive experience that results in positive feelings and emotions in the minds of consumers. Sometimes, however, there is a requirement to connect consumers with not-so-pleasant experiences, to trigger a reaction that is needed to achieve a
How UNICEF is using VR in experiential marketing to enhance fundraising events Read More »
Anyone who’s been in marketing for any length of time knows that building a strong brand is more than just about selling products. It’s about creating an experience that consumers can relate to. In short, it’s about nostalgia. This is what generates brand loyalty, leading consumers to choose one brand over another with little regard
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