If you have been caught up in the sudden wave of hysteria that seems to be sweeping retail stores regarding online shopping that is destroying the market for brick and mortar businesses – there’s hope. Nordstrom Inc. (one of the largest luxury department stores in the USA) has proven that department stores are not dead […]
Nordstrom Inc. Provides Some Hope and Peace of Mind for Brick & Mortar Stores Read More »
Are your marketing strategy and in-store experience enough to keep your customers coming back for more? If you have read the recent news articles that Walmart is suffering when it comes to sales at many of its stores and is turning to a better online presence to fix the problem, you may start to worry
Walmart Closes 269 Stores & Revamps Online Presence Read More »
In-store sampling is one of the best ways to draw attention to your brand. People love free stuff and it’s no wonder why leading brands continue to invest in sampling campaigns. Six years ago, a man from Minnesota was arrested after he overstepped the boundaries of free-sampling practices. According to Supervalu grocery store, which later
Sampling: why people love free stuff Read More »
In the past, companies could shape their brands and influence customers’ perceptions of what they have to offer. Today, review sites like Trip Advisor and Yelp mean that brands have even less of a fighting chance when it comes to crafting their own brand because their customers are doing it for them. People trust online
How to use experiential marketing Read More »
The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition
The big challenge for CEO and executives Read More »
Brand activation strategies can include everything from immersive storytelling and virtual reality to experiential marketing campaigns. In some instances, however, co-branding is definitely the way to go. What makes co-branding a compelling idea is the fact that it’s usually very memorable, unique and it pairs together two brands that are targeting the same niche group
When co-branding is a great idea for your brand activation campaign Read More »
When setting up a new business, the main focus is to build relationships with clients that could eventually lead to sales. However, as a business owner you need to have an idea of the type of decision makers that are present in an organisation. In most cases, the sales process will need their approval especially
Clients who can derail the business process Read More »
Appealing to people who don’t have a lot of disposable income is a tricky thing to do. Many times, clients don’t really understand their needs, fears and challenges, which can make their marketing efforts exceptionally difficult. If you are doing business in Africa, then chances are that one of your company’s buyer personas is the
Targeting the low income market Read More »
If you use social media, then you’re probably aware of how quickly ad campaigns can get ripped to shreds on Twitter. Even if you’ve seen the ad and didn’t really think anything of it, the opinions of influencers and critical eyes on Twitter can change your idea about the campaign in an instant. “Woke Twitter”
Consider “woke Twitter” before you launch your next ad campaign Read More »
How much thought do you give to who is on the frontline of your business representing your brand and products? When it comes to marketing and selling, charisma sells and it just takes a look at some of the world’s leaders to realise that those with a charismatic approach are followed. Take for example Steve
Sell Your Brand and Product with Charisma Read More »
