Marketing Campaigns - Tradeway

The Power of Promotions: Maximise Brand Awareness this Black Friday and Beyond.

Brand Activation, Consumer News, Experiential Marketing, Marketing Campaigns / Alexis Kitchen

What can we expect from this year’s peak trading season, and how do brands looking to maximise reach, brand awareness and sales this Black Friday and beyond appeal to price-sensitive consumers?

1. Peak Trade is expected to improve on last year’s performance but still fall short of 2019’s figures.
2. Spend on FMCG necessities and staples is likely to remain high.
3. Online-only Retailers will capture just 16-20% of Peak trade promotion sales.
4. Brand loyalty is ripe for disruption among price-sensitive consumers.
5. Local retail giants are evolving to meet changing consumer behaviour and demands.

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SUCCESSFUL BELOW-THE-LINE MARKETING CAMPAIGNS TO INSPIRE YOUR NEXT MOVE

Press Releases, Below the Line Marketing, Brand Activation, Consumer News, Creative, Digital Marketing, Experiential Marketing, Marketing Campaigns, Promotions Agencies / Neo Podile

Just as we thought we were through the worst of Covid’s clutches, Omicron reared its ugly head and brand activations came to a screeching halt. Or did they? For two agonizing years brands struggled to remain in the hearts and minds of consumers in a largely contactless world. Traditional promotional marketing techniques required more consideration

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How Understanding Your Customer’s Emotional Needs Will Aid Your Experiential Marketing Campaign

Marketing Campaigns / Tradeway

So many business owners focus on giving customers and potential customers what they want when it comes to experiential marketing campaigns. While this is great, they are likely to get a lot more out of their efforts if they start focusing on catering to their needs instead. Not only day-to-day needs but emotional needs, too.

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The 5 I’s of Marketing

Marketing Campaigns / Tradeway

Whether your focus is on brand promotions, experiential marketing or anything in between, to ensure a successful campaign, you need to keep the 5 I’s of marketing in mind at all times. We take a more in-depth look at each of them below. Inspiration While the logical, strategic side of a marketing campaign is really

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Brands won’t survive without interactive experiences

Marketing Campaigns / Tradeway

A new whitepaper by Ad-Apocalypse entitled Why Brands Won’t Survive Without Interactive Experiences, the fact that marketing has been a decidedly one-way affair over the past ten years was highlighted. In a scramble to rise above the masses, brands have started to push their message wider, louder, and further – with marketing that is shifting

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Retailers need to keep an eye on these festive season trends

Marketing Campaigns / Tradeway

Criteo recently launched a whitepaper entitled 2017 An Enlightened Festive Season, highlighting some trends that retailers should keep an eye on. According to Criteo, more people will choose to shop online and technology will continue to change how people shop. Omnichannel experiences The growth in online shopping means that retailers need to focus on providing

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How digital influencers can drive shopper marketing strategy

Marketing Campaigns / Tradeway

According to GE Capital Retail Bank’s second annual Major Purchase Shopper Study, 81% of consumers go online before heading out to the store, up 20% from last year, and spend an average of 79 days gathering information before making a major purchase. “Thanks to social media, people spend a lot of their time researching products

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Here’s How to Get Experiential Marketing Right at An Event

Marketing Campaigns / Tradeway

If you have yet to embrace the ever-growing trend of experiential marketing, now’s your chance! Tradeway has a few suggestions that could help you to incorporate this new marketing approach into the next event that you attend – and reap some incredible rewards as a result. Not only will it help you to reach maximum

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Account managers: do you lead, or manage?

Marketing Campaigns / Tradeway

As the person who has the most regular contact with clients, it could be said that an account manager has one of the most important roles in a marketing agency when it comes to maintaining client relationships. While this is essentially true, one of the issues faced in many agencies today is that account managers

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How Augmented Reality is Changing Things for Top Brands

Marketing Campaigns / Tradeway

Have you ever thought about including augmented reality (AR) in your marketing strategy? Do you even know what augmented reality is? By definition, augmented reality (or AR as most people call it) involves technology superimposing computer generated images on a user’s view of the actual world. The result is a composite view. Or a view

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