In the past, companies could shape their brands and influence customers’ perceptions of what they have to offer. Today, review sites like Trip Advisor and Yelp mean that brands have even less of a fighting chance when it comes to crafting their own brand because their customers are doing it for them. People trust online […]
How to use experiential marketing Read More »
The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition
The big challenge for CEO and executives Read More »
Brand activation strategies can include everything from immersive storytelling and virtual reality to experiential marketing campaigns. In some instances, however, co-branding is definitely the way to go. What makes co-branding a compelling idea is the fact that it’s usually very memorable, unique and it pairs together two brands that are targeting the same niche group
When co-branding is a great idea for your brand activation campaign Read More »
When setting up a new business, the main focus is to build relationships with clients that could eventually lead to sales. However, as a business owner you need to have an idea of the type of decision makers that are present in an organisation. In most cases, the sales process will need their approval especially
Clients who can derail the business process Read More »
Appealing to people who don’t have a lot of disposable income is a tricky thing to do. Many times, clients don’t really understand their needs, fears and challenges, which can make their marketing efforts exceptionally difficult. If you are doing business in Africa, then chances are that one of your company’s buyer personas is the
Targeting the low income market Read More »
If you use social media, then you’re probably aware of how quickly ad campaigns can get ripped to shreds on Twitter. Even if you’ve seen the ad and didn’t really think anything of it, the opinions of influencers and critical eyes on Twitter can change your idea about the campaign in an instant. “Woke Twitter”
Consider “woke Twitter” before you launch your next ad campaign Read More »
How much thought do you give to who is on the frontline of your business representing your brand and products? When it comes to marketing and selling, charisma sells and it just takes a look at some of the world’s leaders to realise that those with a charismatic approach are followed. Take for example Steve
Sell Your Brand and Product with Charisma Read More »
At Tradeway, we’re always on the lookout for new experiential marketing campaign ideas. Some brands have a knack at getting these types of campaigns right and we’ve rounded up some of the most successful ones that were done recently: A beer dispensing Christmas tree Carlsberg beer isn’t new to the experiential marketing scene. In the
Some of the best Christmas experiential marketing campaigns Read More »
If you’re in advertising or make use of an online marketing campaign, then there’s a big chance that you are sending out emails to your existing client base. It often happens that people opt in to receive emails from companies that they’ve done business with, but they technically don’t want to receive emails from you.
Why you should unsubscribe people from your email list Read More »
Many companies spend a lot of time and effort crafting their unique brand proposition and tailoring their marketing campaigns around the messages, words and slogans they want to be known for. While this is a necessary part of any type of advertising, it’s important to remember who really dictates how your brand is defined: your
Customers decide who and what your brand is Read More »
