Marketing Campaigns

Consider “woke Twitter” before you launch your next ad campaign

If you use social media, then you’re probably aware of how quickly ad campaigns can get ripped to shreds on Twitter. Even if you’ve seen the ad and didn’t really think anything of it, the opinions of influencers and critical eyes on Twitter can change your idea about the campaign in an instant. “Woke Twitter” …

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Some of the best Christmas experiential marketing campaigns

At Tradeway, we’re always on the lookout for new experiential marketing campaign ideas. Some brands have a knack at getting these types of campaigns right and we’ve rounded up some of the most successful ones that were done recently: A beer dispensing Christmas tree Carlsberg beer isn’t new to the experiential marketing scene. In the …

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Great experiential marketing campaigns

Experiential marketing is still relatively new in the advertising industry and the name has become synonymous with progressive, innovative marketing experiences. So what is it? Experiential marketing campaigns essentially create an immersive experience so that people can interact with a brand in a physical way. It’s a pretty tough concept to describe so we’ve listed …

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