Neo Podile

Beyond Ai-deas: The Importance of Data-Led Brand Activation for Lasting Consumer Loyalty, Trust and Advocacy. 

Introduction In today’s economic climate, marked by rising inflation and heightened price sensitivity, the battle for consumer attention and loyalty has intensified. Brands are seeking innovative ways to break through the noise, especially in competitive consumer markets.     And in the wake of the democratisation of generative Ai, innovation and ideas abound. But (Ai)deas are …

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Consumer Marketing in 2024 | How to win customers and influence consumers.

Key Consumer Trends to Maximise Consumer Marketing Results in 2024. South African’s are notoriously resilient. And 2023 proved yet another test of our resilience. Not least because of a cost-of-living crisis characterised by soaring consumer goods prices. While not uniquely South African, a persistent energy crisis added insult to injury. In 2023, the number of …

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Demystifying Shopper Marketing to Win Customers 

Introduction In today’s competitive consumer goods landscape, shopper marketing is crucial to your brand’s success. Shopper Marketing encompasses a wide range of strategies and tactics aimed at influencing consumer buyer behaviour, ultimately leading to increased conversions and brand equity.  But in a rapidly evolving retail landscape, what exactly is Shopper Marketing? How is it distinct …

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Tradeway Promotions Welcomes Creative Giant, David Tshabalala, as Head of Design

Johannesburg, South Africa – In a significant move to strengthen our creative leadership, we have appointed David Tshabalala as Head of Design. Celebrated as an influential thought leader and a beacon of creativity, David, also known by his artistic moniker Slaying Goliath, is set to steer Tradeway’s design vision into the future. David brings a wealth of …

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Festive Season Frenzy: How to Activate Brand Awareness this Black Friday and Beyond 

Introduction Black Friday signals the beginning of the festive season frenzy. In the world of retail and consumer goods, that means one thing—opportunity. And not just any opportunity. It’s the kind of seismic moment that can make or break annual targets. Last year, FNB reported that its customers alone spent a record R3 billion on Black Friday, …

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Tradeway-Data-Enabled-AI-Shopper-Marketing-Solutions

The AI Revolution: How Artificial Intelligence is transforming Experiential Consumer Marketing

Introduction In an era defined by digital advancements and technological convergence, marketing is evolving at an unprecedented pace. However, no force is as transformative as Artificial Intelligence (AI). Whether you’re aware of it or not, AI has long been part of our everyday experiences. From facial recognition for secure smartphone access, to sophisticated voice-activated assistants …

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Master Peak Season with Experiential Events

Master Peak Season with Experiential Events: The Ultimate Guide for Brand Managers.

Introduction: The Season of Opportunities Spring is in the air and all good brand managers know that the ensuing summer heat brings more than just the fragrance of flowers — it marks the lead-up to peak trading season for consumer goods brands. To maximise peak performance, you must break through the noise of competitive markets …

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below the line marketing the consumers hero

Below-the-Line Marketing: 5 Superpowers to Becoming the Consumer’s Hero

Introduction On the 29th of March, our own Andreas Smit featured as guest lecturer for the University of Pretoria’s BCom Honours (Marketing Management) students. Andreas is a sales and marketing specialist with over 15 years’ experience in trade marketing spanning corporate, agency and as an independent consultant. A lifelong learner, Andreas has a BCom Honours degree in …

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