Fast Moving Consumer Goods (FMCG) contributes R1 trillion to South Africa’s annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people, (or 16% of the country’s total formal labour force). But this robust sector isn’t immune from disruptive innovation and evolving consumer behaviour. Consumers are increasingly discerning and empowered, and the […]
Shopper Marketing in-store is key to effective integrated, omnichannel brand strategies. Buying online may be convenient, and it has seen significant growth with the Pandemic as the great accelerant, but most local shoppers still prefer hitting the malls with over 95% of retail sales in South Africa in 2022 taking place in physical channels. While consumers are
Omnichannel Shopper Marketing News: Retail Apocalypse? No way, SA! Read More »
Just as we thought we were through the worst of Covid’s clutches, Omicron reared its ugly head and brand activations came to a screeching halt. Or did they? For two agonizing years brands struggled to remain in the hearts and minds of consumers in a largely contactless world. Traditional promotional marketing techniques required more consideration
SUCCESSFUL BELOW-THE-LINE MARKETING CAMPAIGNS TO INSPIRE YOUR NEXT MOVE Read More »
The big brands of today are focusing on customer retention and repeat sales. Being able to connect with your customers and get them to make repeat purchases is also becoming easier thanks to the Internet of Things and a specific appliance that virtually every household already possesses – a refrigerator. Samsung has recently launched a
The internet of things and smart fridges Read More »
If you use social media, then you’re probably aware of how quickly ad campaigns can get ripped to shreds on Twitter. Even if you’ve seen the ad and didn’t really think anything of it, the opinions of influencers and critical eyes on Twitter can change your idea about the campaign in an instant. “Woke Twitter”
Consider “woke Twitter” before you launch your next ad campaign Read More »
Experiential marketing is a form of marketing that is making its mark on a global scale. Unlike other marketing mediums that verbally and visually inform consumers about a product, experiential marketing actually helps the consumer to experience the product or brand by involving as many other human senses as possible. Marketers will be well aware
Experiential Marketing Demands Unite Baby Boomers and Millennials Read More »
Today, online digital marketing campaigns require a lot of innovation. Additionally, online audiences are bombarded with hundreds of ad campaigns. Reaching your target market means differentiating yourself from all the noise. Netplus offers a good example of how a simple, yet well thought out, campaign can be effective. The company Netplus is a digital
Habit – A digital marketing campaign strategy Read More »
More than 80 million consumers today are described as millennial consumers, so it’s time to figure them out, if you haven’t already. Millennial consumers will be responsible for annual expenditures of over $200B by 2017, according to research. They’re however not the easiest crowd to please. They demand working technology, research every purchase and broadcast
Defining the Millennial Consumer Read More »
