Remember the days when you used to sit on the couch flipping through the latest catalogues in an effort to put together your Christmas wish list or brainstorm gift ideas for a loved one? Well, get this… Mail order catalogues are set to make a massive comeback within the marketing world – and they could […]
The Marketing Comeback You Didn’t Expect: Mail Order Catalogues Read More »
Experiential marketing is not a new buzzword. However, up until now, many brands were using it as a strategy in order to target Millennials, and often with great success. Having said that, there is one rather untapped territory – and that is targeting Generation Z with the same strategy. Below, we discuss all that you
What You Need to Know about Experiential Marketing and Generation Z Read More »
Whether your focus is on brand promotions, experiential marketing or anything in between, to ensure a successful campaign, you need to keep the 5 I’s of marketing in mind at all times. We take a more in-depth look at each of them below. Inspiration While the logical, strategic side of a marketing campaign is really
The 5 I’s of Marketing Read More »
Everyone is talking about experiential marketing and how it can help to take your brand to new levels of success and ensure a much greater reach when it comes to making an impact on your target audience. Needless to say, Tradeway is in full agreement with these statements! In an effort to prove the value
Examples of Epic Experiential Marketing Campaigns Read More »
Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands
Embracing Transformative Experiential Marketing Read More »
A new whitepaper by Ad-Apocalypse entitled Why Brands Won’t Survive Without Interactive Experiences, the fact that marketing has been a decidedly one-way affair over the past ten years was highlighted. In a scramble to rise above the masses, brands have started to push their message wider, louder, and further – with marketing that is shifting
Brands won’t survive without interactive experiences Read More »
Food festivals are popping up in many countries across the globe. Consumers are more interested in craft food and beverages, and many companies are capitalising on these events to market their products to consumers. A whisky brand called Glenlivet wanted to showcase their flavours in a way that would appeal to both whisky newcomers and
Whisky brand taking over food festivals Read More »
Clothing brand giant H&M has partnered with the popular Coachella music festival many times. Each year, music festival-goers are excited to see what H&M will offer next. This type of hype goes a long way in helping the brand create awareness about their products and what they have to offer. Being one of the biggest
H&M boosts brand equity with VR at Coachella Read More »
Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village music festival and the Outside Lands festival in San Fransisco to increase awareness about and affinity towards the products. The Outside Lands live music event
Google & other brands appealing to millennials at music festivals Read More »
Customer experience trends continue to evolve along with technology and social media. Here are a few customer experience trends that your brand should start implementing today. Be cheeky on social media Too many South African brands are focused on being very professional and uptight in their communications. While this might be useful in media
Customer experience trends to start implementing Read More »
