The new year is already in full swing. However, if you are struggling to think up new and exciting ways in which to approach experiential marketing going forward, here’s some inspiration for you. Below, we take a look at 3 of the most impressive experiential marketing campaigns of 2017.
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The Lush Creative Showcase
In case you haven’t heard of them yet, Lush is a beloved handmade cosmetics brand with a passion for immersing their loyal consumers in their beautiful, imaginative world. Their 2017 creative showcase was one of the most talked about events in London last year, exposing attendees to an array of memorable experiences including product sneak-peeks and reveals, Lush Kitchen Live (a demo sharing secrets about how the Lush cosmetics are made and getting the audience involved), as well as to a variety of music, technology and film-related adventures, all of which celebrated the brand and its achievements.
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Run for Your Bun Café by David Lloyd
David Lloyd’s is a health and fitness club that embraced the power of the pop-up store last year. They opened up the ‘Run for Your Bun Café’ in London. If you chose to visit and order your lunch at the café, you would be required to complete a high-intensity workout, lasting at least 10 minutes, before you were served. The experiential marketing pop-up café and experience was opened in order to promote not only the club itself but also the idea of creating a healthy balance between food and exercise. Needless to say, it was a huge hit.
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M&M’s Augmented Reality Arcade
M&Ms set up an interesting augmented reality experiential marketing campaign in New York last year in an effort to promote their brand-new caramel chocolate offering. Passers-by could engage by using their smartphones to transform static billboards into vintage card games. Not only did this allow for them to be immersed in the brand’s special world, but it also played on people’s sense of nostalgia, creating a positive impression right from the start.
“By looking at the top 3 experiential marketing campaigns of 2017, it becomes evident that the most important thing to remember is to ensure that all pleasant experiences are properly associated with the brand. Bringing the consumer’s mind back to the brand is imperative if the campaign is to yield long-lasting results,” comments Michelle Storey of Tradeway.
Are you looking for assistance in terms of your own experiential marketing campaigns in 2018? Tradeway is here to help. As experts in experiential marketing, field marketing and activations, we can help your brand stand out and yield the results that you are hoping for. Contact us today to learn more.