Have you ever thought about including augmented reality (AR) in your marketing strategy? Do you even know what augmented reality is? By definition, augmented reality (or AR as most people call it) involves technology superimposing computer generated images on a user’s view of the actual world. The result is a composite view. Or a view […]
How Augmented Reality is Changing Things for Top Brands Read More »
If you have been caught up in the sudden wave of hysteria that seems to be sweeping retail stores regarding online shopping that is destroying the market for brick and mortar businesses – there’s hope. Nordstrom Inc. (one of the largest luxury department stores in the USA) has proven that department stores are not dead
Nordstrom Inc. Provides Some Hope and Peace of Mind for Brick & Mortar Stores Read More »
Are your marketing strategy and in-store experience enough to keep your customers coming back for more? If you have read the recent news articles that Walmart is suffering when it comes to sales at many of its stores and is turning to a better online presence to fix the problem, you may start to worry
Walmart Closes 269 Stores & Revamps Online Presence Read More »
In recent news this year, you might have noticed that Macy’s, the ever popular retail store, is closing its doors at 100 of its locations – this as a result of sales figures dwindling! 100 stores make up 15% of Macy’s outlets, which has come as a shock to many. According to the New York
Drop in Sales Causes Macy’s to Lose 100 Stores! What Went Wrong? Read More »
As technology intensifies and competition proliferates, customers are demanding more bespoke and engaging interactions to give a brand the attention it warrants. Interactivity vs Immersion Interactivity is a two-way process involving the input of one party and response of the other in an ongoing manner. If this is how we define interactivity, then watching an
Immersive Brand Experiences Read More »
Experiential marketing has becoming increasingly sophisticated. Customers expected to be courted and entertained while technology often demands more user interaction with an expert in order for the customer to understand or appreciate the product fully. One size does not fit all As such, the demand for the perfect team of Brand Ambassadors is high; it
The Evolution of Experiential Marketing Read More »
While many businesses are including experiential marketing campaigns into their strategies, the brands that wholeheartedly take advantage of experiences as a core aspect of their businesses are benefitting most. With the real focus of any activation being the consumer, in-person events are a natural progression away from interruption-based tactics and towards editorially-driven material. What is
Why All Marketing Should Be Experiential Read More »
“The only constant in life is change.” This quote is as pertinent today as it was when coined by Heraclitus of Ephesus, a Greek philosopher, back in 500BC. Take the aviation industry as an example. Not much more than a hundred years ago the Wright brothers made the first controlled, sustained flight of a powered,
Do Your Brand Ambassadors Do Your Brand Justice? Read More »
The why While activations can and do take place anywhere and in just about any form, often all you need is a spontaneous song and dance to turn your frown upside down. The what Urbandictionary.com defines a flash mob as “a group of people who appear from out of nowhere, to perform predetermined actions, designed
Using a Flash Mob To Create Brand Awareness Read More »
Experiential marketing is an astoundingly influential new way for marketers to enhance relations between the consumer and your brand at all phases of the sales process. By creating an emotional and sensory connection with the public, experiential marketing has the power to influence a customer’s view of a brand, and guide their purchasing behaviours. Just
Benefit from Brand Ambassadors Read More »
