Experiential marketing is an astonishingly powerful new method for marketers to generate value for business by enriching interactions between the consumer and the brand at all stages of the buying process. Context A recent study indicated that more than half of marketers (51%) plan to invest more in experience based marketing in 2016, aiming to […]
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A business without a plan can be a sinking ship! When choosing to go it alone, you will of course aspire to do more than just coast along making a moderate income. While your goals and objectives might be set high, you’re bound to be faced with hurdles and challenges. It’s easy for others to
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Managers have to wear many hats. Besides striving to achieve an organisation’s goals and motivating their teams, they also have to juggle deadlines, client needs and administrative duties. A clear leadership philosophy is one of the ways to make sure that you stay on the right path. As a leader within the business, you have
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Traditional advertising has had its day. In fact, it still works rather well for many companies, but there’s a new kid on the block and it’s high time everyone gave it some attention! Who’s the new kid? It’s experiential marketing. While this type of interactive and highly personalised marketing strategy wows the rest of the
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By now the good news of experiential marketing has reached you and you are sure to be interested in the positive returns it offers. In many instances, companies have discovered that they just don’t have the budget to support their new found interest in experiential marketing, but is that really true? By design, experiential marketing
Cost-Effective Experiential Solutions to Boost Your Brand Read More »
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Create the Real Customer Experience Have you ever heard the quip “I’m too poor to even pay attention”? That would certainly be a shame in the marketing world in this day
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Marketing experts the world over have been racking their brains over Coca Cola’s most recent rebranding which seems to be against the best interests of its customers. Coca Cola has undoubtedly presented a myriad of highly effective advertising campaigns that have in the past, engaged with customers and helped them to form long lasting emotional
Coca Cola’s New Marketing Concept – Is It A Blooper? Read More »
You will hear it time and again…The modern consumer wants to connect with their favourite brand. They want to form real connections and it is these connections that guarantee sales and long term loyalty. As a result, virtual reality in the form of experiential marketing has fast become the marketing method of choice for many
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In-store sampling is one of the best ways to draw attention to your brand. People love free stuff and it’s no wonder why leading brands continue to invest in sampling campaigns. Six years ago, a man from Minnesota was arrested after he overstepped the boundaries of free-sampling practices. According to Supervalu grocery store, which later
Sampling: why people love free stuff Read More »
In the past, companies could shape their brands and influence customers’ perceptions of what they have to offer. Today, review sites like Trip Advisor and Yelp mean that brands have even less of a fighting chance when it comes to crafting their own brand because their customers are doing it for them. People trust online
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