Field marketing
4 key B strategies to meet South African consumers where they act and transact for maximum reach, influence and revenue.
1. How to make marketing a Value Differentiator.
2. The Value of shopper-tainment – tips for creating an effective in-store shopper experience.
3. The Future of Retail is Hybrid: A Case Study.
4. How to maximise reach through Experiential Marketing
Read 4-South African Market Conditions that will drive Consumer Behaviour and Retail Trade this Peak Season and beyond:
1. Inflation is taking its toll: Basket spend is up but volume is down.
2. Constrained consumers prioritise perceived value over brand affiliation.
3. The Pandemic changed consumer behaviour – but not in ways that were predicted or expected.
4. International FMCG Marketing Trends don’t address the sizable Township Economy and Informal Sector in South Africa.
