Experiential Marketing - Tradeway

What Consumers Want: 4 South African Market Conditions impacting Buyer Behaviour this Peak Season.

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

Read 4-South African Market Conditions that will drive Consumer Behaviour and Retail Trade this Peak Season and beyond:

1. Inflation is taking its toll: Basket spend is up but volume is down.
2. Constrained consumers prioritise perceived value over brand affiliation.
3. The Pandemic changed consumer behaviour – but not in ways that were predicted or expected.
4. International FMCG Marketing Trends don’t address the sizable Township Economy and Informal Sector in South Africa.

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7 Global FMCG Trends impacting FMCG locally – PLUS Trade Marketing Secrets to Boost Sales in 2023 and beyond!

Brand Activation, Consumer News, Experiential Marketing / Tradeway

Fast Moving Consumer Goods (FMCG) contributes R1 trillion to South Africa’s annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people, (or 16% of the country’s total formal labour force). But this robust sector isn’t immune from disruptive innovation and evolving consumer behaviour. Consumers are increasingly discerning and empowered, and the

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Omnichannel Shopper Marketing News: Retail Apocalypse? No way, SA!

Uncategorized, Below the Line Marketing, Brand Activation, Consumer News, Experiential Marketing, Promotions Agencies / Tradeway

Shopper Marketing in-store is key to effective integrated, omnichannel brand strategies. Buying online may be convenient, and it has seen significant growth with the Pandemic as the great accelerant, but most local shoppers still prefer hitting the malls with over 95% of retail sales in South Africa in 2022 taking place in physical channels. While consumers are

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SUCCESSFUL BELOW-THE-LINE MARKETING CAMPAIGNS TO INSPIRE YOUR NEXT MOVE

Press Releases, Below the Line Marketing, Brand Activation, Consumer News, Creative, Digital Marketing, Experiential Marketing, Marketing Campaigns, Promotions Agencies / Neo Podile

Just as we thought we were through the worst of Covid’s clutches, Omicron reared its ugly head and brand activations came to a screeching halt. Or did they? For two agonizing years brands struggled to remain in the hearts and minds of consumers in a largely contactless world. Traditional promotional marketing techniques required more consideration

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In an age of automation, it’s still all about people

Experiential Marketing / Faye Lamprecht

In the age of automation, it’s good to know that real human contact still pays great dividends and that there are players out there who specialise in up-close brand activation that leaves a lasting impression. If anything, lockdown has inspired a new approach and renewed energy to fuel field marketing endeavours. Businesses are still forging

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Effective Experiential Marketing for Four Types of Millennials

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

Experiential marketing has, until recently, recognised everyone born between the years 1980 and 2004 under the banner, “Millennials”, and treated them largely as a homogenous collective. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected

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Experiential Marketing for Unique South African Millennials

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation. Traditional marketing campaigns aren’t effective for this kind of outlook.

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How hotels can differentiate themselves with experiential marketing

Experiential Marketing / Tradeway

The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other hotels is by being able to articulate and communicate the experience that one would have at that hotel as opposed to another hotel. “There are degrees, aspects, and attributes of luxury that would be experienced

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The difference between experiential marketing and experiential branding

Experiential Marketing / Tradeway

Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience. “Experiential marketing gets brands out of the usual newspaper, online,

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Employing the senses in experiential marketing

Experiential Marketing / Tradeway

Taste and smell are the only two senses connected to the limbic system of the brain, the part of the brain that is responsible for emotion and memory. If you really think about it, advertising and marketing is all about affecting people’s emotions and creating memories. Essentially, we want to affect consumers’ emotions by creating

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