brand activations - Tradeway

Don’t be a (M)allflower! Save your brand from supermarket-shelf obscurity with mall activations from Tradeway

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

It’s not enough to rest on your brand’s legacy laurels or to be a wall flower on retailers’ shelves. To stand out in trade and win consumer consideration and loyalty, brands must tell their stories and demonstrate their values in ways that target customers can see and identify with. Physical spaces with proximity to point of sale like shopping malls provide a great platform to do this.

Let the team at Tradeway help you execute mall brand activations and in-store promotions with confidence. We sell more products and delight more consumers with our full-service best in class creative mall activation solutions. It all starts with an obligation-free discover session.

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4-Key BTL Marketing Strategies to Maximise Reach, Influence and Revenue.

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

4 key B strategies to meet South African consumers where they act and transact for maximum reach, influence and revenue.

1. How to make marketing a Value Differentiator.
2. The Value of shopper-tainment – tips for creating an effective in-store shopper experience.
3. The Future of Retail is Hybrid: A Case Study.
4. How to maximise reach through Experiential Marketing

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The Power of Promotions: Maximise Brand Awareness this Black Friday and Beyond.

Brand Activation, Consumer News, Experiential Marketing, Marketing Campaigns / Alexis Kitchen

What can we expect from this year’s peak trading season, and how do brands looking to maximise reach, brand awareness and sales this Black Friday and beyond appeal to price-sensitive consumers?

1. Peak Trade is expected to improve on last year’s performance but still fall short of 2019’s figures.
2. Spend on FMCG necessities and staples is likely to remain high.
3. Online-only Retailers will capture just 16-20% of Peak trade promotion sales.
4. Brand loyalty is ripe for disruption among price-sensitive consumers.
5. Local retail giants are evolving to meet changing consumer behaviour and demands.

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What Consumers Want: 4 South African Market Conditions impacting Buyer Behaviour this Peak Season.

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

Read 4-South African Market Conditions that will drive Consumer Behaviour and Retail Trade this Peak Season and beyond:

1. Inflation is taking its toll: Basket spend is up but volume is down.
2. Constrained consumers prioritise perceived value over brand affiliation.
3. The Pandemic changed consumer behaviour – but not in ways that were predicted or expected.
4. International FMCG Marketing Trends don’t address the sizable Township Economy and Informal Sector in South Africa.

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7 Global FMCG Trends impacting FMCG locally – PLUS Trade Marketing Secrets to Boost Sales in 2023 and beyond!

Brand Activation, Consumer News, Experiential Marketing / Tradeway

Fast Moving Consumer Goods (FMCG) contributes R1 trillion to South Africa’s annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people, (or 16% of the country’s total formal labour force). But this robust sector isn’t immune from disruptive innovation and evolving consumer behaviour. Consumers are increasingly discerning and empowered, and the

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SUCCESSFUL BELOW-THE-LINE MARKETING CAMPAIGNS TO INSPIRE YOUR NEXT MOVE

Press Releases, Below the Line Marketing, Brand Activation, Consumer News, Creative, Digital Marketing, Experiential Marketing, Marketing Campaigns, Promotions Agencies / Neo Podile

Just as we thought we were through the worst of Covid’s clutches, Omicron reared its ugly head and brand activations came to a screeching halt. Or did they? For two agonizing years brands struggled to remain in the hearts and minds of consumers in a largely contactless world. Traditional promotional marketing techniques required more consideration

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Effective Experiential Marketing for Four Types of Millennials

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

Experiential marketing has, until recently, recognised everyone born between the years 1980 and 2004 under the banner, “Millennials”, and treated them largely as a homogenous collective. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected

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Experiential Marketing for Unique South African Millennials

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation. Traditional marketing campaigns aren’t effective for this kind of outlook.

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How hotels can differentiate themselves with experiential marketing

Experiential Marketing / Tradeway

The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other hotels is by being able to articulate and communicate the experience that one would have at that hotel as opposed to another hotel. “There are degrees, aspects, and attributes of luxury that would be experienced

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The difference between experiential marketing and experiential branding

Experiential Marketing / Tradeway

Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience. “Experiential marketing gets brands out of the usual newspaper, online,

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