‘Engagement’ has been a marketing buzzword for a while now and it can often mean the difference between a successful business and a failure. Luckily, with the rise of experiential marketing (i.e. providing your customers and potential customers with an experience rather than simply bombarding them with brand-related advertising), engaging with your target audience is […]
The Multiple Roles of Experiential Marketing Read More »
They say that laughter is the best medicine. Yet somewhere along the line, cultural perceptions of the ultimate personification of laughter – the clown – have become skewed. Consider urban legends and modern folklore depicting the ghoulish, even evil clown. Consider Stephen King’s cult classic, It. Does this represent what clowns are, and what they
Clowning around: Laughter as a brand experience Read More »
Who would have thought that coolers and ice chests would become a cultural phenomenon? Yet that is exactly what Yeti has become, thanks to experiential marketing tactics with enough scope to appeal to both outdoorsy types as well as urban professionals. The company’s revenue reached nearly $450 million last year – a fact that is
How clever marketing made Yeti Coolers a must-have brand experience Read More »
Marketing that creates an engaging platform for consumers to interact with a brand is an exciting way to connect with your target market. From in-store promotions to brand activations, experiential marketing is undoubtedly one of the best ways to promote brand awareness. While planning an immersive brand experience can certainly get the creative juices flowing,
The do’s and don’ts of experiential marketing Read More »
The pop-up shop phenomenon is quite new to the South African market, yet it is one that is growing in popularity. It’s experiential marketing at its best – giving brands a unique opportunity to showcase themselves while allowing consumers a fully immersive brand experience. What’s more, organising a pop-up event is fantastic for brand activations,
Creative pop-ups for engaging experiential marketing Read More »
When one thinks of an event in terms of experiential marketing, what immediately springs to mind is an enjoyable, interactive experience that results in positive feelings and emotions in the minds of consumers. Sometimes, however, there is a requirement to connect consumers with not-so-pleasant experiences, to trigger a reaction that is needed to achieve a
How UNICEF is using VR in experiential marketing to enhance fundraising events Read More »
Anyone who’s been in marketing for any length of time knows that building a strong brand is more than just about selling products. It’s about creating an experience that consumers can relate to. In short, it’s about nostalgia. This is what generates brand loyalty, leading consumers to choose one brand over another with little regard
Using nostalgia to enhance experiential marketing Read More »
In recent news this year, you might have noticed that Macy’s, the ever popular retail store, is closing its doors at 100 of its locations – this as a result of sales figures dwindling! 100 stores make up 15% of Macy’s outlets, which has come as a shock to many. According to the New York
Drop in Sales Causes Macy’s to Lose 100 Stores! What Went Wrong? Read More »
As technology intensifies and competition proliferates, customers are demanding more bespoke and engaging interactions to give a brand the attention it warrants. Interactivity vs Immersion Interactivity is a two-way process involving the input of one party and response of the other in an ongoing manner. If this is how we define interactivity, then watching an
Immersive Brand Experiences Read More »
Experiential marketing has becoming increasingly sophisticated. Customers expected to be courted and entertained while technology often demands more user interaction with an expert in order for the customer to understand or appreciate the product fully. One size does not fit all As such, the demand for the perfect team of Brand Ambassadors is high; it
The Evolution of Experiential Marketing Read More »
