Consumer News - Tradeway

Festive Season Frenzy: How to Activate Brand Awareness this Black Friday and Beyond

Below the Line Marketing, Brand Activation, Consumer News, Digital Marketing, Experiential Marketing, Marketing Campaigns, Promotions Agencies / Neo Podile

Introduction Black Friday signals the beginning of the festive season frenzy. In the world of retail and consumer goods, that means one thing—opportunity. And not just any opportunity. It’s the kind of seismic moment that can make or break annual targets. Last year, FNB reported that its customers alone spent a record R3 billion on Black Friday, […]

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The AI Revolution: How Artificial Intelligence is transforming Experiential Consumer Marketing

Below the Line Marketing, Brand Activation, Consumer News, Creative, Digital Marketing, Experiential Marketing, Marketing Campaigns, Promotions Agencies / Neo Podile

Introduction In an era defined by digital advancements and technological convergence, marketing is evolving at an unprecedented pace. However, no force is as transformative as Artificial Intelligence (AI). Whether you’re aware of it or not, AI has long been part of our everyday experiences. From facial recognition for secure smartphone access, to sophisticated voice-activated assistants

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Unlocking South Africa’s Potential: How Promotional Marketing Ignites South African Youth Careers through Part-Time Work.

Below the Line Marketing, Brand Activation, Consumer News, Digital Marketing, Experiential Marketing, Marketing Campaigns, Press Releases, Promotions Agencies / Alexis Kitchen

Introduction: There seems little to celebrate this Youth Month. According to StatsSA’s Quarterly Labour Force Survey (QLFS) released last month, youth unemployment increased to 46.5% in the first quarter of 2023 (13.6% higher than the national average). This would only be a sad inditement if it weren’t for the fact that almost two thirds (62.1%) of

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Alcohol Consumption Trends Moving the Market | How to Create Connected Consumers with Responsive Promotional Marketing.

Alcohol, Below the Line Marketing, Brand Activation, Consumer News, Experiential Marketing, Promotions Agencies / Alexis Kitchen

Between flavour exploration, an explosion of independent and craft brands, premiumisation, and health-conscious options, consumers of alcohol are spoilt for choice. Understanding what motivates consumers at point of sale – in-store, online or on consumption – is key to building effective promotional marketing strategies in an increasingly competitive market. Leveraging the expertise of an experienced

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How to Win Market Share with Customer-centric Promotional Marketing Mix

Putting the Customer Back into the Mix | How to win Market Share with a Customer-Centric Promotional Marketing Mix.

Below the Line Marketing, Consumer News, Digital Marketing, Experiential Marketing, Promotions Agencies / Alexis Kitchen

Learn how to win market share with a customer-centric promotional marketing mix. And how to make data-driven decisions when defining your marketing strategy for maximum consumer connection.

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Retail’s Hottest Commodity | Consumer Data

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

Retailers are looking to diversify revenue streams. Brands are looking to engage with target customers. Combining retailer 1st party data with brand activations and promotions has the power to achieve both these ends, all while delivering a second-to-none shopper experience. Here’s how:

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Don’t be a (M)allflower! Save your brand from supermarket-shelf obscurity with mall activations from Tradeway

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

It’s not enough to rest on your brand’s legacy laurels or to be a wall flower on retailers’ shelves. To stand out in trade and win consumer consideration and loyalty, brands must tell their stories and demonstrate their values in ways that target customers can see and identify with. Physical spaces with proximity to point of sale like shopping malls provide a great platform to do this.

Let the team at Tradeway help you execute mall brand activations and in-store promotions with confidence. We sell more products and delight more consumers with our full-service best in class creative mall activation solutions. It all starts with an obligation-free discover session.

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4-Key BTL Marketing Strategies to Maximise Reach, Influence and Revenue.

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

4 key B strategies to meet South African consumers where they act and transact for maximum reach, influence and revenue.

1. How to make marketing a Value Differentiator.
2. The Value of shopper-tainment – tips for creating an effective in-store shopper experience.
3. The Future of Retail is Hybrid: A Case Study.
4. How to maximise reach through Experiential Marketing

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The Power of Promotions: Maximise Brand Awareness this Black Friday and Beyond.

Brand Activation, Consumer News, Experiential Marketing, Marketing Campaigns / Alexis Kitchen

What can we expect from this year’s peak trading season, and how do brands looking to maximise reach, brand awareness and sales this Black Friday and beyond appeal to price-sensitive consumers?

1. Peak Trade is expected to improve on last year’s performance but still fall short of 2019’s figures.
2. Spend on FMCG necessities and staples is likely to remain high.
3. Online-only Retailers will capture just 16-20% of Peak trade promotion sales.
4. Brand loyalty is ripe for disruption among price-sensitive consumers.
5. Local retail giants are evolving to meet changing consumer behaviour and demands.

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What Consumers Want: 4 South African Market Conditions impacting Buyer Behaviour this Peak Season.

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

Read 4-South African Market Conditions that will drive Consumer Behaviour and Retail Trade this Peak Season and beyond:

1. Inflation is taking its toll: Basket spend is up but volume is down.
2. Constrained consumers prioritise perceived value over brand affiliation.
3. The Pandemic changed consumer behaviour – but not in ways that were predicted or expected.
4. International FMCG Marketing Trends don’t address the sizable Township Economy and Informal Sector in South Africa.

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