Ameigh Amis

OMO showed up strong at Comrades Marathon 2025 with a high-impact, multi-day activation led by Tradeway—reaching runners and supporters at every key moment. From the buzzing Expo to the emotional final stretch, the brand inspired thousands with energy, encouragement, and unbeatable messaging.

3-4 minutes read Love This ❤ Creating Heat at Mall of Africa Rajah is South Africa’s No.1 curry powder, but this activation was never just about spice, it was about energy, emotion, and experience. For three flavour-packed weeks, Tradeway has created an immersive activation targeting Gen Z & Millennials across 3 key Gauteng malls, with