The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other hotels is by being able to articulate and communicate the experience that one would have at that hotel as opposed to another hotel. “There are degrees, aspects, and attributes of luxury that would be experienced […]
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Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience. “Experiential marketing gets brands out of the usual newspaper, online,
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Taste and smell are the only two senses connected to the limbic system of the brain, the part of the brain that is responsible for emotion and memory. If you really think about it, advertising and marketing is all about affecting people’s emotions and creating memories. Essentially, we want to affect consumers’ emotions by creating
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Anyone who has done business or launched a marketing campaign in Nigeria will know that this country has a different type of energy to it. The country is a key player in Sub-Saharan Africa and the country’s economic situation makes it a lucrative option for many businesses who are looking to expand into West Africa.
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The new year is already in full swing. However, if you are struggling to think up new and exciting ways in which to approach experiential marketing going forward, here’s some inspiration for you. Below, we take a look at 3 of the most impressive experiential marketing campaigns of 2017. The Lush Creative Showcase In case
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New year, new ideas. If you want to make waves with your marketing efforts in 2018, it’s time to stop implementing the same old experiential marketing techniques. Say good bye to outdated approaches and hello to these alternative methods of generating engagement and connecting with your audience. Workshops What better way in which to get
Out with the Old, In with the New: Alternative Forms of Experiential Marketing Read More »
If you have already tried the experiential marketing route but are not quite satisfied with the level of success that you have managed to achieve, we have some helpful advice for you to keep in mind. Here’s how to improve your experiential marketing efforts going forward in 2018: Plan, Plan, Plan! Just because the implementation
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For most business owners, one a couple of the goals that they strive to achieve when developing an experiential marketing campaign is increasing brand visibility and reaching new potential customers/clients. Below, we take a look at a few helpful tips for reaching this goal and yielding the results that you are hoping for: Understand Your
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When one thinks of online shopping, one undoubtedly names Amazon as one of the digital world’s most popular portals. But did you know that this digital giant started out as a modest book store before gradually expanding its offering? Humble beginnings indeed! However, since those days, the portal has continued to increase in popularity. And
What Business Owners Can Learn from Amazon’s Latest Pop-Up Read More »
Big conferences that draw business owners and professionals from far and wide offer an incredible opportunity to those with the right savvy to build brand awareness and make important, rewarding, long-lasting connections. Below, we provide you with the information you’ve been searching for in terms of ensuring successful, unique conference activations. Do Your Research Usually,
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