Promotions
Tradeway designs and executes shopper and on-trade promotions that turn brand engagement into measurable purchase behaviour, for South Africa’s most recognized consumer brands.
In today’s competitive shopper landscape, consumers don’t just buy products, they buy experiences. At Tradeway, we create retail, in-store, and event promotions that connect brands to shoppers in ways that inspire trust, trigger purchase, and drive measurable growth.
Whether you’re running a short-term sales boost, a product trial, or a loyalty-driven promotion, we build campaigns that influence buying decisions where they happen, at the point of connection.
Winning Where Shoppers Decide
From modern retail floors to informal marketplaces, today’s shoppers are moving faster than ever, looking for choice, affordability, and real connections with the brands they buy. We understand how tough it is to capture attention, move stock, and prove ROI in this landscape. At Tradeway, we turn those pressures into performance:
Drive Sales in Crowded Spaces
We design creative, targeted promotions that stand out on shelves, in-store aisles, and outdoor spaces.
Engage the Right Audiences
Our field teams and brand ambassadors meet consumers where they are, retail floors, events, communities, commuter hubs, festivals, wholesalers, spaza stores and campuses.
Prove ROI in Real Time
Our proprietary Promoforce platform delivers live visibility into sales, performance, and engagement.
Activate Anywhere, Anytime
With 4 regional hubs, 15,000 ambassadors, and full in-house logistics, we roll out campaigns at speed and scale.
We don’t just create promotions, we create measurable, meaningful impact.
The Promotions That Power Your Brand
Our team designs and executes campaigns that spark action across formal, informal, retail, and event environments.
Promotions in Action
For a South African premium brand: Tradeway, along with partners, designed and ran a national on-trade competition mechanic across major metro regions, activating close to 50 partner venues to link everyday patrons directly into a flagship brand experience. The mechanic delivered its full activation target with zero shortfall, proving that a simple and well-placed promotional hook can extend a flagship campaign’s reach far beyond the people who ever set foot in it.
Why Promotions Work
Promotions aren’t just about discounts, they’re about decisions. When done strategically, they drive trial, reinforce loyalty, and boost your bottom line.
Inspire Immediate Action
Encourage purchase and trial through value-driven engagement.
Build Brand Affinity
Create positive emotional connections that last beyond the promotion period.
Maximise Shelf Visibility
Win at the point of sale with creative displays and compelling calls to action.
Gather Actionable Insights
Collect first-party data through direct interactions with real shoppers.
Deliver Reliable ROI
Our transparent reporting and real-time dashboards keep performance measurable and accountable.
At Tradeway, every promotion combines creativity, strategy, and technology, turning every transaction into a lasting connection.
Ready to Drive Trial, Fuel Sales, and Build Loyalty?
Let’s transform your next promotion into a measurable success story. Tradeway is Africa’s largest independent below-the-line marketing agency and Total Brand Activation is how we bring every promotion to life, from first mechanic to final sale.
Start your partnership with
Tradeway today
Gauteng
Westridge Business Park, 41 Hylauma St, Ferndale, Randburg, Gauteng, 2194
Kwa-Zulu Natal
Unit 8, Sugarstone Business Park, 2 Crassula Road Cornubia, Durban 4130
Western Cape
Unit C8, Spearhead Business Park, Cnr Montague Drive & Freedom Way, Montague Gardens, Cape Town, 7441
Eastern Cape
89A Pickering Street, Newton Park, Gqeberha, 6055