Are your marketing strategy and in-store experience enough to keep your customers coming back for more? If you have read the recent news articles that Walmart is suffering when it comes to sales at many of its stores and is turning to a better online presence to fix the problem, you may start to worry […]
Walmart Closes 269 Stores & Revamps Online Presence Read More »
In recent news this year, you might have noticed that Macy’s, the ever popular retail store, is closing its doors at 100 of its locations – this as a result of sales figures dwindling! 100 stores make up 15% of Macy’s outlets, which has come as a shock to many. According to the New York
Drop in Sales Causes Macy’s to Lose 100 Stores! What Went Wrong? Read More »
As technology intensifies and competition proliferates, customers are demanding more bespoke and engaging interactions to give a brand the attention it warrants. Interactivity vs Immersion Interactivity is a two-way process involving the input of one party and response of the other in an ongoing manner. If this is how we define interactivity, then watching an
Immersive Brand Experiences Read More »
A business without a plan can be a sinking ship! When choosing to go it alone, you will of course aspire to do more than just coast along making a moderate income. While your goals and objectives might be set high, you’re bound to be faced with hurdles and challenges. It’s easy for others to
Build a Great Company the Smart Way – Set Measures in Place & Market Right Read More »
Marketing experts the world over have been racking their brains over Coca Cola’s most recent rebranding which seems to be against the best interests of its customers. Coca Cola has undoubtedly presented a myriad of highly effective advertising campaigns that have in the past, engaged with customers and helped them to form long lasting emotional
Coca Cola’s New Marketing Concept – Is It A Blooper? Read More »
You will hear it time and again…The modern consumer wants to connect with their favourite brand. They want to form real connections and it is these connections that guarantee sales and long term loyalty. As a result, virtual reality in the form of experiential marketing has fast become the marketing method of choice for many
How Virtual Reality is Redefining Marketing Read More »
In the past, companies could shape their brands and influence customers’ perceptions of what they have to offer. Today, review sites like Trip Advisor and Yelp mean that brands have even less of a fighting chance when it comes to crafting their own brand because their customers are doing it for them. People trust online
How to use experiential marketing Read More »
The big brands of today are focusing on customer retention and repeat sales. Being able to connect with your customers and get them to make repeat purchases is also becoming easier thanks to the Internet of Things and a specific appliance that virtually every household already possesses – a refrigerator. Samsung has recently launched a
The internet of things and smart fridges Read More »
For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals. Brand activation is the process of increasing awareness and engagement
Brand activation strategies: what it is and why you need it Read More »
At Tradeway, we’re always on the lookout for new experiential marketing campaign ideas. Some brands have a knack at getting these types of campaigns right and we’ve rounded up some of the most successful ones that were done recently: A beer dispensing Christmas tree Carlsberg beer isn’t new to the experiential marketing scene. In the
Some of the best Christmas experiential marketing campaigns Read More »
