Experiential marketing

Brand activation strategies: what it is and why you need it

For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals. Brand activation is the process of increasing awareness and engagement …

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Some of the best Christmas experiential marketing campaigns

At Tradeway, we’re always on the lookout for new experiential marketing campaign ideas. Some brands have a knack at getting these types of campaigns right and we’ve rounded up some of the most successful ones that were done recently: A beer dispensing Christmas tree Carlsberg beer isn’t new to the experiential marketing scene. In the …

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Ultimate Marketing Activations – Boost Sales with Experiential Marketing

To understand anything about experiential marketing and brand activations, one only has to look back at the experience New York’s sportscaster, Bill Mazer, used to offer his fans every Sunday night in his “Sports Fantasy” segment. This television programme was more than just your regular reality TV show or sports game. The show revolved around …

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Experiential Marketing Demands Unite Baby Boomers and Millennials

Experiential marketing is a form of marketing that is making its mark on a global scale. Unlike other marketing mediums that verbally and visually inform consumers about a product, experiential marketing actually helps the consumer to experience the product or brand by involving as many other human senses as possible. Marketers will be well aware …

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