Promoforce
PromoForce is South Africa’s only independently-own field marketing management platform, giving brands real-time visibility into campaign performance across every activation point in the country.
Our Promoforce software gives you complete visibility into campaign execution. We’re on the ground where your brand meets the shopper, with real-time updates, performance insights, and full transparency on every activation as it happens.
Turning Blind Spots Into Better Decisions through AI
Proving ROI shouldn’t rely on late spreadsheets and guesswork. We know the pain: inconsistent execution, manual reporting, limited insight, and compliance risks.
With Promoforce, we turn those challenges into clear, measurable impact:
Stand Out Where It Counts
Track what’s happening at the shelf, in store, on the street, as it happens.
Build Trust Through Transparency
AI-driven, photo proof, geo-stamps, and time logs validate every task.
Prove Real
ROI
Live dashboards now integrated with AI show reach, engagement, sales uploads, and conversion signals.
Deliver Nationwide Consistency
Plan, brief, deploy, and verify at scale with a single platform.
We don’t just report activity, we improve performance in real time.
What Promoforce Delivers
Purpose-built because nothing else could do it all. Promoforce is our proprietary trade marketing management platform designed for field teams, brand managers, and retail partners.
Live Field Tracking
Real-time activity feeds, geolocations & timestamps, photo uploads, and route verification.
Performance & Insight
Market, channel, and campaign dashboards with optimisation algorithms and trend analysis.
First-Party Data, POPIA- Compliant
Smart shopper marketing tools for insight & first-party data collection and processing, securely and ethically.
Quality & Compliance
Management by exception, checklists, audits, and knowledge testing to lift standards and reduce risk.
Planning & Operations
Online booking management, team rostering, territory allocation, asset tracking, and SLA monitoring.
Sales & Engagement Capture
Upload sales, redemptions, and custom questionnaires to measure outcomes at the point of activity.
Coaching & Motivation
In-app coaching in the field, leaderboards, and incentives & loyalty programme tools to drive behaviour change.
Guarantee Through Technology
Higher execution rates, increased consistency, and increased ROI, proven and visible.
PromoForce in Action
For a leading coffee brand, PromoForce tracked a national field campaign in real time across 150 in-store shifts and 15 mall activation shifts, delivering 100% shift completion, live photo-verified proof of execution at every location, and same-day visibility into sampling and engagement numbers instead of a post-campaign report. The platforms live dashboards showed the campaign running at 109 – 121% of its engagement targets, giving the brand team the confidence to see results as they happened rather than waiting until the campaign ended.
Why Our Events Create Lasting Impact
Promoforce connects people, places, and data to create a single source of truth for activation performance.
One Platform, Total Clarity
From planning to proof, everything lives in one place.
Faster, Smarter Decisions
Real-time insight replaces after-the-fact reporting.
Do More With Your Budget
Optimise routes, teams, and spend for higher return.
Raise the Standard Everywhere
Consistency and compliance at national scale.
Designed for South Africa’s Realities
Formal, informal, retail, wholesale, on- and off-consumption, managed by our expert teams.
Start your partnership with
Tradeway today
Gauteng
Westridge Business Park, 41 Hylauma St, Ferndale, Randburg, Gauteng, 2194
Kwa-Zulu Natal
Unit 8, Sugarstone Business Park, 2 Crassula Road Cornubia, Durban 4130
Western Cape
Unit C8, Spearhead Business Park, Cnr Montague Drive & Freedom Way, Montague Gardens, Cape Town, 7441
Eastern Cape
89A Pickering Street, Newton Park, Gqeberha, 6055