Digital & Mobile
Tradeway operates South Africa’s largest independent digital and mobile activation team, turning on-ground brand moments into measurable, first-party digital engagement, tracked in real time through PromoForce, our proprietary campaign management platform
We bring your brand to life beyond the physical world, connecting real-world experiences with digital moments that inspire action. From influencer-led storytelling to gamified mobile journeys and loyalty programmes, we turn every interaction into measurable performance.
Turning Attention Into Action (Everywhere)
Audiences are everywhere. Attention is fleeting. ROI is everything. We bridge the space between physical moments and digital data turning scattered interactions into a connected ecosystem you can measure, manage, and scale..
At Tradeway, we turn these challenges into opportunities for impact
Stand Out Across
Channels
Creative concepts built for shelf, screen, and social, designed to travel.
Build Emotional Connection
We create experiences that blend live moments with digital engagement.
Deliver Nationwide Consistency
With 4 regional hubs and 15,000 ambassadors, your on-ground to online flow is seamless, anywhere in South Africa.
We don’t just post content, we engineer measurable outcomes.
Our Digital & Mobile Solutions
Designed to amplify reach, capture first-party data, and drive continuous engagement.
Influencer Marketing
Creator partnerships aligned to shopper missions and campaign goals.
Social Amplification
Paid and organic tactics that extend event reach and keep conversations alive.
Content Creation
Agile production for reels, shorts, live streams, and UGC toolkits.
Insights & First-Party Data
Ethical, POPIA-compliant capture for remarketing and loyalty.
Gamified Engagement
Instant-win, leaderboards, challenges, and spin-to-win mechanics that reward action.
Loyalty & Rewards
Points, tiers, and digital wallets that encourage repeat purchase.
Virtual & Hybrid Experiences
Live streams, virtual booths, and second-screen interactions tied to on-ground moments.
Physical Meets Digital Experiences
Physical Meets Digital Experiences
USSD
Zero-data entries for mass participation.
QR Codes
Scan-to-enter, scan-to-learn, scan-to-buy mechanics.
WhatsApp Bots
Conversational entry, customer support, and proof-of-purchase verification.
Mobi-sites
Lightweight, mobile-optimised landing pages for promotions and redemptions.
Loyalty & Rewards
Mobile enrolment, digital stamps, and instant gratification.
Digital & Mobile in Action
For a leading FMCG brand, Tradeway ran a national Winter engagement campaign combining in-store sampling with a multi-channel digital entry system which fave shoppers the choice to enter via USSD (no data required) or WhatsApp/QR code, ensuring the mechanic worked for every kind of mobile user in Southg Africa, The campaign generated over 8,500 competition entries at a 95% valid-entry rate, with USSD alone driving nearly three-quarters of the total entries – proof that accessible, low-entry data channels still outperform app or data dependent mechanics at national scale. Among shoppers engaged through the campaign, 58% went on to purchase the client’s product over a competitor alternative, tracked live through PromoForce.
Why Digital & Mobile With Tradeway Works
Digital only matters if it moves people and product. Our approach ties engagement to commercial outcomes.
Amplify Reach
Extend event impact across social and creator networks.
Drive Measurable Actions
Entries, redemptions, trials, and repeat purchases.
Capture First-Party Data
POPIA-compliant profiles, preferences, and purchase signals.
Optimise in Real Time
See what performs and shift budget instantly.
Create Lasting Loyalty
Rewards that keep consumers coming back.
Start your partnership with
Tradeway today
Gauteng
Westridge Business Park, 41 Hylauma St, Ferndale, Randburg, Gauteng, 2194
Kwa-Zulu Natal
Unit 8, Sugarstone Business Park, 2 Crassula Road Cornubia, Durban 4130
Western Cape
Unit C8, Spearhead Business Park, Cnr Montague Drive & Freedom Way, Montague Gardens, Cape Town, 7441
Eastern Cape
89A Pickering Street, Newton Park, Gqeberha, 6055