Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one […]
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They say that laughter is the best medicine. Yet somewhere along the line, cultural perceptions of the ultimate personification of laughter – the clown – have become skewed. Consider urban legends and modern folklore depicting the ghoulish, even evil clown. Consider Stephen King’s cult classic, It. Does this represent what clowns are, and what they
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Who would have thought that coolers and ice chests would become a cultural phenomenon? Yet that is exactly what Yeti has become, thanks to experiential marketing tactics with enough scope to appeal to both outdoorsy types as well as urban professionals. The company’s revenue reached nearly $450 million last year – a fact that is
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The pop-up shop phenomenon is quite new to the South African market, yet it is one that is growing in popularity. It’s experiential marketing at its best – giving brands a unique opportunity to showcase themselves while allowing consumers a fully immersive brand experience. What’s more, organising a pop-up event is fantastic for brand activations,
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Experiential marketing has becoming increasingly sophisticated. Customers expected to be courted and entertained while technology often demands more user interaction with an expert in order for the customer to understand or appreciate the product fully. One size does not fit all As such, the demand for the perfect team of Brand Ambassadors is high; it
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The why While activations can and do take place anywhere and in just about any form, often all you need is a spontaneous song and dance to turn your frown upside down. The what Urbandictionary.com defines a flash mob as “a group of people who appear from out of nowhere, to perform predetermined actions, designed
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This kind of promotion is a pleasure because almost everyone loves a freebie. When your customers get the chance to sample what you’re selling, they’re more likely to buy it too. Sampling can be done on-site (within the walls of your business) or off-site (at an event). Just like a theatrical production, preparation ensures a
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A new era Gone are the days when the customer can be expected to come to you. Today’s buyer can shop anywhere, any time, and any way they like, so you have to work that little bit harder in order to reach them. With the focus shifting away from brands and onto consumers, you need
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The big brands of today are focusing on customer retention and repeat sales. Being able to connect with your customers and get them to make repeat purchases is also becoming easier thanks to the Internet of Things and a specific appliance that virtually every household already possesses – a refrigerator. Samsung has recently launched a
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The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition
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