Experiential Marketing

How promotional marketing unlocks youth employment potential

Unlocking South Africa’s Potential: How Promotional Marketing Ignites South African Youth Careers through Part-Time Work.

Introduction: There seems little to celebrate this Youth Month. According to StatsSA’s Quarterly Labour Force Survey (QLFS) released last month, youth unemployment increased to 46.5% in the first quarter of 2023 (13.6% higher than the national average).    This would only be a sad inditement if it weren’t for the fact that almost two thirds (62.1%) of …

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below the line marketing the consumers hero

Below-the-Line Marketing: 5 Superpowers to Becoming the Consumer’s Hero

Introduction On the 29th of March, our own Andreas Smit featured as guest lecturer for the University of Pretoria’s BCom Honours (Marketing Management) students. Andreas is a sales and marketing specialist with over 15 years’ experience in trade marketing spanning corporate, agency and as an independent consultant. A lifelong learner, Andreas has a BCom Honours degree in …

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Experiential Marketing to Bridge Digital Divides

Bridging the Digital Divide: The Role of Experiential Marketing in Retail Banking Digital Adoption.

INTRODUCTION In a rapidly advancing world, bridging the digital divide is a critical priority, especially in South Africa, where access to technology and digital resources remains uneven. As the adoption of digital services becomes increasingly vital for financial inclusion, experiential marketing emerges as a powerful tool to bridge the gap. In this post, we explore …

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below-the-line marketing

Summer Brands are Made in Winter: The Importance of Below-the-Line Marketing in Winter

It’s reported that consumers are bombarded with up to 10,000 marketing messages per day. Competing for their attention amidst the noise is one of the biggest challenges facing brand and marketing managers today. Rather than ‘shouting the loudest, finding ‘quiet’ marketing periods can present sizable opportunities to maximise market share for brands willing to question …

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Leading Data-Driven Promotional Marketing

Data-Led Promotional Marketing | The Case for Trade Marketing Management Software for Campaign and Channel Optimisation

Promotional trade marketing allows brands to influence consumers at point-of-sale where intent to purchase is greatest. But the store universe is diverse and volatile. To maximise return on investment in this channel demands data-led activity. Real-time, instore actionable insight can be leveraged to optimise campaigns, and beyond that – to inform holistic, integrated brand strategies that …

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Alcohol Consumer Trends for Promotional Marketing

Alcohol Consumption Trends Moving the Market | How to Create Connected Consumers with Responsive Promotional Marketing.

Between flavour exploration, an explosion of independent and craft brands, premiumisation, and health-conscious options, consumers of alcohol are spoilt for choice. Understanding what motivates consumers at point of sale – in-store, online or on consumption – is key to building effective promotional marketing strategies in an increasingly competitive market. Leveraging the expertise of an experienced …

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The Power of Partnerships with Promotions agencies

Activate the Power of Partnerships: How to Maximise Value with your Promotions Agencies.

By Andreas Smit | Executive Consultant and Executive Business Development Director…read more SUMMARY Productive channel partnerships (with promotions agencies and beyond) have the power to amplify results, and transform brands and careers. BUT average client-agency relationship tenures are getting shorter and don’t allow time-to-value. Understanding The Value Creation J-Curve and the link between Return-on-Investment and committed relationships …

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Don't be a Wallflower

Don’t be a (M)allflower! Save your brand from supermarket-shelf obscurity with mall activations from Tradeway

It’s not enough to rest on your brand’s legacy laurels or to be a wall flower on retailers’ shelves. To stand out in trade and win consumer consideration and loyalty, brands must tell their stories and demonstrate their values in ways that target customers can see and identify with. Physical spaces with proximity to point of sale like shopping malls provide a great platform to do this.

Let the team at Tradeway help you execute mall brand activations and in-store promotions with confidence. We sell more products and delight more consumers with our full-service best in class creative mall activation solutions. It all starts with an obligation-free discover session.