Brand Activation1 min read
H&M boosts brand equity with VR at Coachella
Clothing brand giant H&M has partnered with the popular Coachella music festival many times. Each year, music festival-goers are excited…
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Articles on brand activation from the Tradeway newsroom.
- Brand Activation
Brand Activation2 min read
Google & other brands appealing to millennials at music festivals
Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and…
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Brand Activation2 min read
4 Ways to Make Digital Activations Work for You
The digital arena is swiftly becoming the easiest and most efficient place in which to successfully interact with and get…
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Brand Activation3 min read
Using brand ambassadors in the world of social media
The concept of using celebrities to promote brands and thereby increase brand recognition has been around for decades. Since the…
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Brand Activation2 min read
The future of experiential marketing in a technology driven world
The digital age has created a strange paradox. On the one hand, thanks to social media and communication apps such…
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Brand Activation3 min read
Connecting with consumers using brand ambassadors
One of the best ways to ensure that your brand connects with your target market is through brand activations and…
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Brand Activation2 min read
Great product page design ideas to create a lasting impact
Your product page is where the magic happens on your website – and it is the page that will convince…
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Brand Activation2 min read
Engage with your customers in a meaningful way with brand activations
Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim …
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Brand Activation2 min read
Clowning around: Laughter as a brand experience
They say that laughter is the best medicine. Yet somewhere along the line, cultural perceptions of the ultimate personification of…
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Brand Activation2 min read
How clever marketing made Yeti Coolers a must-have brand experience
Who would have thought that coolers and ice chests would become a cultural phenomenon? Yet that is exactly what Yeti…
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Brand Activation2 min read
Creative pop-ups for engaging experiential marketing
The pop-up shop phenomenon is quite new to the South African market, yet it is one that is growing in…
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Brand Activation2 min read
The Evolution of Experiential Marketing
Experiential marketing has becoming increasingly sophisticated. Customers expected to be courted and entertained while technology often demands more user interaction…
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