Experiential Marketing1 min read
In an age of automation, it’s still all about people
In the age of automation, it’s good to know that real human contact still pays great dividends and that there…
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- Experiential Marketing
Below the Line Marketing3 min read
Effective Experiential Marketing for Four Types of Millennials
Experiential marketing has, until recently, recognised everyone born between the years 1980 and 2004 under the banner, “Millennials”, and treated them largely as a homogenous collective. While grouping a certain demograp…
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Below the Line Marketing4 min read
Experiential Marketing for Unique South African Millennials
With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and s…
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Experiential Marketing2 min read
How hotels can differentiate themselves with experiential marketing
The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other…
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Experiential Marketing
Experiential Marketing2 min read
Employing the senses in experiential marketing
Taste and smell are the only two senses connected to the limbic system of the brain, the part of the…
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Experiential Marketing2 min read
Why we need to start paying more attention to Nigeria
Anyone who has done business or launched a marketing campaign in Nigeria will know that this country has a different…
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Experiential Marketing2 min read
Why Authenticity Should Always be At the Heart of Your Marketing Efforts
We live in an age where we are constantly surrounded by advertising; with millions of companies’ efforts to get our…
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Experiential Marketing2 min read
Integrating Experiential Marketing into Your Business Strategy
Every business owner knows that in order for a business to be successful, all internal strategies need to communicate the same message, represent the brand in the same way and tie in with each other seamlessly. With this…
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Marketing Campaigns2 min read
How Understanding Your Customer’s Emotional Needs Will Aid Your Experiential Marketing Campaign
So many business owners focus on giving customers and potential customers what they want when it comes to experiential marketing…
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Experiential Marketing2 min read
3 Non-Traditional Marketing Tactics to Boost Brand Awareness
Using marketing strategies to boost brand awareness means that your business will always be top of mind. However, if you…
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Experiential Marketing2 min read
How to Boost Your Marketing Efforts This Winter
Countless business owners use the colder weather as an excuse to reduce marketing spend and to focus on other aspects…
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