Traditional advertising has had its day. In fact, it still works rather well for many companies, but there’s a new kid on the block and it’s high time everyone gave it some attention! Who’s the new kid? It’s experiential marketing. While this type of interactive and highly personalised marketing strategy wows the rest of the […]
Top reasons you should be implementing experiential marketing Read More »
By now the good news of experiential marketing has reached you and you are sure to be interested in the positive returns it offers. In many instances, companies have discovered that they just don’t have the budget to support their new found interest in experiential marketing, but is that really true? By design, experiential marketing
Cost-Effective Experiential Solutions to Boost Your Brand Read More »
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Create the Real Customer Experience Have you ever heard the quip “I’m too poor to even pay attention”? That would certainly be a shame in the marketing world in this day
Nurture Attention into Engagement with Experiential Marketing Read More »
The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition
The big challenge for CEO and executives Read More »
When setting up a new business, the main focus is to build relationships with clients that could eventually lead to sales. However, as a business owner you need to have an idea of the type of decision makers that are present in an organisation. In most cases, the sales process will need their approval especially
Clients who can derail the business process Read More »
Appealing to people who don’t have a lot of disposable income is a tricky thing to do. Many times, clients don’t really understand their needs, fears and challenges, which can make their marketing efforts exceptionally difficult. If you are doing business in Africa, then chances are that one of your company’s buyer personas is the
Targeting the low income market Read More »
How much thought do you give to who is on the frontline of your business representing your brand and products? When it comes to marketing and selling, charisma sells and it just takes a look at some of the world’s leaders to realise that those with a charismatic approach are followed. Take for example Steve
Sell Your Brand and Product with Charisma Read More »
If you’re in advertising or make use of an online marketing campaign, then there’s a big chance that you are sending out emails to your existing client base. It often happens that people opt in to receive emails from companies that they’ve done business with, but they technically don’t want to receive emails from you.
Why you should unsubscribe people from your email list Read More »
