Many companies spend a lot of time and effort crafting their unique brand proposition and tailoring their marketing campaigns around the messages, words and slogans they want to be known for. While this is a necessary part of any type of advertising, it’s important to remember who really dictates how your brand is defined: your …
Experiential marketing is still relatively new in the advertising industry and the name has become synonymous with progressive, innovative marketing experiences. So what is it? Experiential marketing campaigns essentially create an immersive experience so that people can interact with a brand in a physical way. It’s a pretty tough concept to describe so we’ve listed …
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